I understand some are interested in learning where Kevin actually came from - he was a bit reluctant to give out the information but true enough, and it sure is fitting - Kevin came from Southern Mississippi a little town he called Expo ’se - I think he was spinning the story to fit his current [...]
Filed under: Mississippi Map Turtle, Trade Show Mascot, turtles | Comment (0)
Kevin is at it again, the little Mississippi Map Mascot, while researching Orange Groves last week, stumbled upon the Performance Raching Trade Show. Kevin recruited our “Only One Man” Patrick - our portable exhibit guy into a road trip! The Performance racing Trade Show will be taking place at the Orange County Convention Center in Orlando Florida [...]
Filed under: Animals, Events, Funny, Trade Show Mascot, Tradeshow, turtles | Comment (0)
Yes, a jaw dropping exhibit gets you all tingly and strokes the ego, but tingly doesn’t keep your butt employed. Don’t simply look for an exhibits provider, look as well for a marketing partner. Meet with, discuss why you are attending particular shows, analyze your specific objectives and talk budget.
Make sure your exhibit tells a [...]
Filed under: Advertising, Marketing, Tradeshow | Comment (0)
Going to a trade show should be a successful.
Why am I going to a trade show? (define your marketing strategy)
Introduce new or improved product
Gain new clients
Enhance client relationships
Position within your market or a new market
Tell your story
All of the above!
What will I need in my exhibit space? (address your functional and aesthetic needs)
High identification
Seating
Product display
Video [...]
Filed under: Service, Tradeshow, exhibit | Comment (0)
Below is just an example figure to better give the reader an understanding of the Rental vs. Purchase picture:
Exhibit Purchase
Upfront purchase cost: 75,000.00
10% annual upkeep 22,500.00
Storage (3 years) 7,200.00
Handling (3 years) 4,500.00
Tax 5,000.00
Rental furniture (2 shows) 5,000.00
Cost over 3 years (2 trade shows) $119,200.00
Exhibit Rental
Upfront rental cost $75,000.00
15% discount -11,250.00
2nd show rental 75,000.00
Reusable graphics (2nd [...]
Filed under: Advertising, Marketing, Tradeshow | Comment (1)
We are in the midst of a trade show and event revolution. Never before has brand and image become as important as it is today in the trade show exhibition industry. Companies should strive to constantly reinvent themselves. If you take pride in doing things the same way you’ve always done, you may soon find [...]
Filed under: Advertising, Marketing, Tradeshow | Comment (0)
IBIE - International Baking Industry Expo Trade Show will be held in Orlando, Florida this year, Kevin - heard about it and immediately sought out a bakers hat, and decided he needed to do a little research. He booked his ticket through cheap tickets, we are yet to know, who’s credit card he used, so [...]
Filed under: Animals, Events, Trade Show Mascot, Tradeshow, turtles | Comment (0)
Kevin Perry is one of our many outstanding exhibit designers and felt his thunder was stolen, because our Mascot Kevin is outshining him here! So here is an introduction to our design department and the inner thoughts of Kevin Perry:
Let’s start at the beginning. He was born the 20th day of August in 1978 and [...]
Filed under: Tradeshow, exhibit designer, turtles | Comment (0)