Trade Show Exhibit Success
Going to a trade show should be a successful.
Why am I going to a trade show? (define your marketing strategy)
Introduce new or improved product
Gain new clients
Enhance client relationships
Position within your market or a new market
Tell your story
All of the above!
What will I need in my exhibit space? (address your functional and aesthetic needs)
High identification
Seating
Product display
Video / audio
Conferencing areas
Lighting
Demonstration areas
How much am I willing to spend? (determine your budget)
Exhibit Booth space
Renting or purchasing an exhibit graphics
Services (installing & dismantling, transportation, drayage, etc.)
Is my paperwork completed and communicated? (plan and prepare)
Deadlines (EAC forms, exhibit badges, registration, etc.)
Exhibit/Show Regulations
Employee training
Exhibit staffing
How can I assess my return on investment? (track your leads and sales)
Define goals for value management / tracking
Track lead response
Thank you / acknowledge (existing clients and new prospects)
Advertise and report internally – share your successes!