Marshall Yard:

There was a time when exhibits were designed to “look cool” and any product or message would be pasted on it.  The process started with “style.” Customers picked a style they liked and then made it work somehow.  We believe that good exhibit design ought to begin with some sort of strategy. 

What is it that your clients want to do or say? An exhibit design should strat with a very solid understnading of the event-specific mission.  Take the steps further, break it down into elements, priority, “grammar” and style..in that order.

In the simplest terms, the process goes like this.  Look at the space, for every particular show.  What is the space? In-Line or Island? How big is it? Where is it? Determine Approach Type - Do you want the exhibit to be:

Marketing Type-being all about the product or brand ID?

Architectural Type-all about the structure?

Experience Type - all about what happens in the structure?

After making these educated decisions, then you can go onto the design phase.

This entry was posted on Thursday, September 13th, 2007 at 1:29 am and is filed under Advertising, Booths, Customer Care, Events, Exhibit Booth, Exhibit Display, Exhibits, Marketing, Trade Show Display, Tradeshow, customer satisfaction, exhibit, exhibit designer, trade show strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.