4 Basics of Exhibit Display Design
Yesterday I took you through Marketing/Communications Strategy & Exhibit Display & Design - touching on four key terms that are a great breakdown, I am going to break down the first section today, which is Elements, gathering the trade show event goals from a client starts the process of determining Elements.
Is the exhibit display for telling a complicated story to many people at once? (Element=Theatre)
Is the exhibit display for showcasing actual products? (Element=case goods/integrated display cases/walls)
Is media an important part of the exhibit display experience? (Element = integrate A/V and begin media concepts)
Is the exhibit display for promoting a product or brand identification/name? (Element = ID panels/kisoks, monoliths, banners)
Is the exhibit displayfor having meetings, closing deals, signing contracts, etc? (Element = Meeting Rooms/Double Deck/Etc.
Starting with this breakdown can give the client as well as the exhibit designers & engineers a better foundation to start the exhibit display process.
Next we will touch on the Priority…..
September 21st, 2007 at 1:05 am
[...] Elements, Priority and now onto Grammar. Grammar is the study of rules governing the use of language. “Grammar”is one of the words our designer’s use to describe the language of exhibits. For example, a “radial” design, a “rectilinear” design, an “organic” design, an “open or closed” design, etc. It has to do with the natural, pleasing and/or effective object design for a given objective. [...]