Marketing Stand Out at Trade Shows
By: Susie Kleiner
I recently pulled up Make your Business Stand Out and I found some profound statements written. Brand Awareness continues to be at the fore-front of many marketers minds as it should be in the competative arena for any business. Award winning trade booth design has always been the approach that has worked in our industry.
Being Different as stated in the article written by Nikole Gibbs in the marketing section caught my attention, because if you leave an impression and give your potential clients, something different, they will not only become repeat clients, but they will become loyal clients.
When you give your clients solutions they will remember the product and service that you have provided. 3D marketing can speak to an turn your company into a trade show superhero.
One of our clients was questioned, in a pre-show survey, and stated they thought that just 26 percent of attendees considered the company a market leader. But after the CEO was in the booth at the exhibition talking about the industry, and the research and development staffers were talking about new products during the show, 96 percent of those surveyed post-event perceived the company as a market leader.
Rule number one in any marketing plan should be questioning your clients and gathering feedback from potential and current clients. People in general love to hear themselves speak, and they also love to hear that their opinion is wanted. Without information, and in the information age, if you don’t..shame on you.
If for a moment you forget that on the other end of the phone, email, conference call or contract is a human being, you could have lost a potential project. 27 Exhibiting Do’s and Dont’s by Susan Friedmann has some very valid points, and I enjoyed #10-Don’t” “throw up” on attendee’s, it made me laugh, but it validates my point, ask them questions, let them talk. They are going to be the one’s using your product or services. Do not tell them constantly what you can do for them, let them tell you what they need done, and collectively come up with a solutions.
Designing exhibits for upcoming trade shows, can be a challenging task, listening to our clients, and understanding what they are trying to convey in their industry can only be learned by hearing what the client has to say.
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