What do you look for in an exhibit? Shopping around?
Grab your bags, Kevin wanted to go shopping! If you are new to Marshall Yard - The Trade 
Show Blog - Kevin is our resident Mascot and is a Mississippi Map Turtle. Often times he journeys with me from trade show to trade show.
Global Shop is returning to Chicago, March 18th - 20th, 2008, in the new West Hall at McCormick Place. With over 8,000 new products being showcased, and 900 exhibitors, this is the largest annual retail design event in the United States. There will be several conferences from scent marketing to woman’s retail rituals.
I wonder how exhibits are perceived from the view points of men and woman? Is one exhibit booth more aesthetically pleasing than another because of our gender? Have you ever bought something for the opposite sex that you thought was stunning, and yet they looked at it as if you picked it out of the trash can? A perfume or cologne you love on a spouse, that they can not stand?
I really think the perception of anything visual does have some sort of gender boundry.
I belive it takes a diverse team of marketing specialist to create and integrate idea’s and plans for a full impact trade show display. Constant communication during design and brainstorm sessions can bring alot more clarity and balance to any project.
Voice your opinion..
Tags: Global Shop, Interesting Exhibits, Marketing, McCormick Place, Tradeshow