Archive for March, 2008

Breakdown Marketing

Thursday, March 13th, 2008

M - Manage your time between online campaigns, print campaigns & make sure you have personal
contact with prospects on a weekly basis if not more often.

A - Advertise yourself where ever you can, the online possibilities are endless

R - Reach out to multiple audiences by attending a variety of tradeshows

K - KISS - Your message should be “Keep it Simple & Straightforward”

E - Evaluate the competition and plan your strategy for upcoming trade shows & conventions

T - Target your market by making an exhibit booth that will shout…………………

I - IMPACT - Idea generation with an experienced Exhibit House Team can bring easy 3D Solutions

N - Networking at trade shows and conventions can bring your product and/or service to the front lines

G - Global Marketing can be effective through online tools, advertising networks, social media marketing,
blogging!

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Cutting Edge Trade Show Exhibits

Thursday, March 6th, 2008

The medical profession is an ever growing and innovative marketplace, consider the advancements in medical history.  The first heart & lung machine was introduced into the industry in 1955, to the medical advancements of today’s implanted insulin pumps.   It is utterly amazing to see the growth of these global changes that occur under our noses each and every day.

HIMSS - Healthcare Information & Management Systems Society had over 850 exhibitors and 200 education conferences held in the Orange County Conference Center in Orlando Florida.  Exhibiting in over 10,800 feet of exhibit space, Catalyst clients were among the exhibitors there networking to develop quality and innovation in medical advancements. 

Medical technology is on the rise and with the growing concerns of healthcare, networking at medical tradeshows is key in the industry.  

ACOG -  New Orleans, May 2008
ASCRS - Chicago, April 2008
Audiology Now ,  Charlotte, North Carolina - April 2008
AANS - Chicago,  April 2008
Medtrade Spring - Long Beach, May 2008
AUA - Orlando, May 2008

That is just a sample of medical tradeshows that will be taking place in a short period of time.  Given the growth of technology, keep your exhibit booth & design on the cutting edge of the growing industry.

Diving into Exhibiting

Tuesday, March 4th, 2008

There are several tradeshows that are upcoming in the spring time, while researching a few of the events that will be taking place at Offshore Technology Conference on May 5th, in Houston, Texas.  I thought the theme “Waves of Change” was a very fitting not only to OTC 2008, but could be equate this to each and every industry we come across.

When you are launching a new business and trying to break into the fast paced growing industry standards, your marketing endevour for first time exhibiting can be quite frustrating, I recently read a post at Domestic Diva that brought to light the struggles of exhibiting for first timers. 

Decisions to exhibit should be weighed carefully and several months in advance, looking for prime trade show floor space with alot of traffic.  If you start early, you are more apt to get a prime location for your exhibit.  National Hardware Show is another tradeshow that will be taking place at the Las Vegas Convention Center - May 6th-8th.  There will be over 18,000 buying attendee’s, planning to exhibit at a tradeshow in your industry could bring in new relationships, transmit your message to a large audience, help with service related issues and stimulate add-on sales.

Looking ahead at trends in booming marketplaces can become a complex process, recent advances in technology can help you capture your prospective clients attention.  If you are not infront of them, someone else will surely jump at the chance.

If you are contemplating exhibiting and marketing your business in the trade show arena, look ahead and start your strategy with an exhibit house that can offer you customized solutions.  Customized Rental Exhibits give you flexibility and can assist in your branding efforts. Offering you a valuable opportunity to introduce your products and services in a 3D Marketing environment.