AstraZeneca at the 44th ASCO Annual Meeting
AstraZeneca
44th ASCO Annual Meeting
5/31 – 6/2, 2008
Chicago, Illinois
The American Society of Clinical Oncology (ASCO) is the leading advocate for oncology professionals 
worldwide. ASCO’s self-titled annual event – held in Chicago, IL – is stomping ground to elite organizations and more than 29,000 attendees dedicated solely to the research and development of superlative cancer care.
The Catalyst team – spearheaded by Deb Pflaster (Account Manager) and Jimmy Bastille (Senior Account Executive) proved themselves, yet again, with 6800 total square feet of exhibit space with AstraZeneca.
AstraZeneca – an International organization at the forefront of medicinal innovation – certainly commanded attention, dominating the show floor. Catalyst’s design objective was to create a striking, strategically-branded environment that allowed for fluent direction of attendees through the space.
The client couldn’t thank us enough for the amazing job Catalyst had done. She said “the team at Catalyst was, by far, the most professional and responsive I’ve ever worked with.” Deb Pflaster, in particular, did an incredible job making this event happen. Immense challenges are inevitable when bringing a client of AstraZeneca’s stature in-house…but the exhibit indeed stood as a testament to all the hard work that was involved.