Comments on: Modular Exhibits: the bane of my existence http://marshall-yard.com/2009/01/06/modular-exhibits-the-bane-of-my-existance/ a person...a place...a state of mind Thu, 29 Jul 2010 11:30:02 +0000 http://wordpress.org/?v=2.5.1 By: Catalyst http://marshall-yard.com/2009/01/06/modular-exhibits-the-bane-of-my-existance/#comment-470 Catalyst Tue, 06 Jan 2009 16:39:58 +0000 http://marshall-yard.com/?p=242#comment-470 Wow. That's a little harsh. The problem, I think, is that exhibitors set very low standards for themselves after having spent years with 10x10 pop-ups. They put their branding on ANYTHING and it looks nicer than the science fair posterboard they've been using. They need to be more critical of what their perception will be to others at the show. When marketing people aren't making the decisions, it often gets muddled in the logistical and "cheap as possible" mentality that us sales people must tend towards. If I need to sell a project to my superior, I'm freaked out that I'll be busting our budget. So I settle for crap. Did the blog master approve this? You know how he is on Tuesdays... Wow. That’s a little harsh.

The problem, I think, is that exhibitors set very low standards for themselves after having spent years with 10×10 pop-ups. They put their branding on ANYTHING and it looks nicer than the science fair posterboard they’ve been using. They need to be more critical of what their perception will be to others at the show. When marketing people aren’t making the decisions, it often gets muddled in the logistical and “cheap as possible” mentality that us sales people must tend towards. If I need to sell a project to my superior, I’m freaked out that I’ll be busting our budget. So I settle for crap.

Did the blog master approve this? You know how he is on Tuesdays…

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