Comments on: Exhibiting your Expectations on Exhibits

By: Catalyst

Catalyst — Mon, 19 Jan 2009 23:32:59 +0000

I think you both are reinforcing the idea that the best “competitive proposition” for exhibitors will survive and thrive, while those who just want to survive are going to struggle. I also think that those who combine their exhibits with new marketing efforts-web 2.0 and beyond- will find that their core business plan is complemented, and clients will benefit. Thanks for visiting the marshall-yard!!!

By: Nathan

Nathan — Sun, 18 Jan 2009 21:18:24 +0000

In regards to companies surviving 2009 all depends on how bad they want to. There is still a ton of business out there to be had and it is a year where the companies themselves are going to be looking for competitive bids and ideas. Then again a lot of companies from what I have seen are just staying with who they use, so who knows. I truly think that the companies that will survive will need to ride out their clients and show them that they do care about their marketing program. It is going to be tough for everyone but you really need to do everything in their power to keep the business. Thats my view anyways..?

By: Richard

Richard — Fri, 16 Jan 2009 04:52:27 +0000

I think the companies that are going to survive are going to be the authentic companies. What do I mean my that? Grassroots, down to earth, personable with the best service. Companies that treat the clients event as if it was there own. It is so easy to get caught up in the hustle and bustle of business and forget the essence of face to face marketing is the desire to interact with people. Client are not numbers or square footages (another pet peeve of mine, when an account executive does not talk about the client by name but refers to them as the 30×30). The companies that will survive will not be sharks, they will be Dolphins. But then again….. I could be wrong!