Comments on: How can an Exhibitor ensure they get a great Exhibit? http://marshall-yard.com/2009/01/26/how-can-an-exhibitor-ensure-they-get-a-great-exhibit/ a person...a place...a state of mind Fri, 18 May 2012 16:02:48 +0000 http://wordpress.org/?v=2.5.1 By: B2b Trade shows http://marshall-yard.com/2009/01/26/how-can-an-exhibitor-ensure-they-get-a-great-exhibit/#comment-564 B2b Trade shows Mon, 23 Feb 2009 14:31:03 +0000 http://marshall-yard.com/?p=248#comment-564 The most important things is to actively follow up the leads generated in trade shows. Many companies get fed up with useless leads and avoid contacting people in their list. The most important things is to actively follow up the leads generated in trade shows. Many companies get fed up with useless leads and avoid contacting people in their list.

]]> By: Col. McCormick http://marshall-yard.com/2009/01/26/how-can-an-exhibitor-ensure-they-get-a-great-exhibit/#comment-519 Col. McCormick Tue, 27 Jan 2009 17:06:41 +0000 http://marshall-yard.com/?p=248#comment-519 I thought I included you guys - along with our outstanding in-house tradespeople - You're even in <b>bold</b> !!! I don't consider customer service to be collar-based - cordial and professional service can be dispensed by the setup guy wearing old jeans and a sweaty polo, I think people understand the challenging nature of the work, and they appreciate the attention to detail and your willingness to pause and explain the plan & what is happening. When I meet my client on set-up and they're able to have a pleasant conversation with the lead installer, it really boosts their perception of the show (and our services) as a whole. I have had to shoo away a contractor (from a different install company than we were using) that was sleeping on one of my client's couches - they were a little weirded out about that, but we laughed it off later. I thought I included you guys - along with our outstanding in-house tradespeople - You’re even in bold !!! I don’t consider customer service to be collar-based - cordial and professional service can be dispensed by the setup guy wearing old jeans and a sweaty polo, I think people understand the challenging nature of the work, and they appreciate the attention to detail and your willingness to pause and explain the plan & what is happening.

When I meet my client on set-up and they’re able to have a pleasant conversation with the lead installer, it really boosts their perception of the show (and our services) as a whole.

I have had to shoo away a contractor (from a different install company than we were using) that was sleeping on one of my client’s couches - they were a little weirded out about that, but we laughed it off later.

]]> By: Richard http://marshall-yard.com/2009/01/26/how-can-an-exhibitor-ensure-they-get-a-great-exhibit/#comment-518 Richard Tue, 27 Jan 2009 10:37:18 +0000 http://marshall-yard.com/?p=248#comment-518 Don't forget about those of us lowly Exhibit installers who often spend the most time with the client. It is great when the tradespeople take more of a "white collar" approach to there work with the client. Not just simply turning an allan key but serving the needs of their customers on the show floor! Don’t forget about those of us lowly Exhibit installers who often spend the most time with the client. It is great when the tradespeople take more of a “white collar” approach to there work with the client. Not just simply turning an allan key but serving the needs of their customers on the show floor!

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