Comments on: Tradition!!! http://marshall-yard.com/2009/03/10/tradition/ a person...a place...a state of mind Fri, 18 May 2012 16:08:45 +0000 http://wordpress.org/?v=2.5.1 By: Harry Klein http://marshall-yard.com/2009/03/10/tradition/#comment-601 Harry Klein Wed, 01 Apr 2009 15:00:05 +0000 http://marshall-yard.com/?p=276#comment-601 I have worked at countless trade shows for my clients over the past years. I own a shoe shine service that acts as entertainment for attendees, and I have to say that I have seen some really awful looking setups. I can't understand why people would want to spend money and time and not do it right. The competition is fierce and I have seen many stands looking bland and practically vacant of traffic. This is a business of attracting traffic , if you can't achieve that , then the whole venture is a waste of time. I have seen this too many times. I have worked at countless trade shows for my clients over the past years. I own a shoe shine service that acts as entertainment for attendees, and I have to say that I have seen some really awful looking setups. I can’t understand why people would want to spend money and time and not do it right. The competition is fierce and I have seen many stands looking bland and practically vacant of traffic. This is a business of attracting traffic , if you can’t achieve that , then the whole venture is a waste of time. I have seen this too many times.

]]> By: Paul B http://marshall-yard.com/2009/03/10/tradition/#comment-577 Paul B Fri, 13 Mar 2009 22:44:38 +0000 http://marshall-yard.com/?p=276#comment-577 As an exhibit builder for the last twenty years, all I can say is "amen brother"! Too many of my colleagues have gotten used to growing fat at the expense of the exhibitor, because that's the way it's always been. Exhibit houses need to wake up and smell the coffee - we need to watch our customer's bottom lines WITH them. New paradigms are indeed emerging, where structure will take a back seat to message, and message can be effectively delivered in a less-is-more exhibit space. Audiences are getting less and less impressed with big honking macho structures. The new watchwords should be effective communication, and cost of ownership. As an exhibit builder for the last twenty years, all I can say is “amen brother”!

Too many of my colleagues have gotten used to growing fat at the expense of the exhibitor, because that’s the way it’s always been. Exhibit houses need to wake up and smell the coffee - we need to watch our customer’s bottom lines WITH them. New paradigms are indeed emerging, where structure will take a back seat to message, and message can be effectively delivered in a less-is-more exhibit space. Audiences are getting less and less impressed with big honking macho structures.
The new watchwords should be effective communication, and cost of ownership.

]]> By: Richard http://marshall-yard.com/2009/03/10/tradition/#comment-575 Richard Wed, 11 Mar 2009 00:56:58 +0000 http://marshall-yard.com/?p=276#comment-575 I recently saw a booth at the PDAC in Toronto. It was for the mexican government. But the booth was a "recycled" booth that used to be owned by Firestone. Yikes! I teased the installers and said "hey the seventies called.... it wants its booth back" I was surprised by what the installers said... it was from the sixties. Maybe they were kidding. Either way it was old. But think about it... someone has stored that booth for all those years. Was that a wise use of space and effort constantly moving that crate from place to place? Your piece really made me think. I recently saw a booth at the PDAC in Toronto. It was for the mexican government. But the booth was a “recycled” booth that used to be owned by Firestone. Yikes! I teased the installers and said “hey the seventies called…. it wants its booth back” I was surprised by what the installers said… it was from the sixties. Maybe they were kidding. Either way it was old. But think about it… someone has stored that booth for all those years. Was that a wise use of space and effort constantly moving that crate from place to place? Your piece really made me think.

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