History 101
Trade shows have been around since people ate mutton stew and married their daughters off at age 13. Then, they were called impedimenta carnivals…the first ever was held in 1752 in Boston, Massachussetts.
Just kidding.
The trade show is a practice that has prevailed around the globe throughout history. In fact, this fundamental cog in a well-oiled marketing machine traces its roots back to medieval European fairs and ancient Middle Eastern bazaars: folks touted their wares, negotiating and bartering until an agreement was reached. As commercials were a thing of the future, this was likely the only way vendors could effectively market to the masses.
Needless to say, trade shows have evolved by leaps & bounds. More than 2500 trade shows are held in the United States each year - ranging from the macabre (Funeral Directors Show, Miniature Dollhouse Show) to the spectacular (Consumer Electronics Show, International Robots & Vision) and catering to businesses, not-for-profits and consumers alike.
April 3rd, 2009 at 11:01 am
Wow. While I’m excited that you finished your research paper early (lord knows how the Trade Show Blog Master might have punished you otherwise…); I think you owe our faithful followers an apology. It is a F-R-I-D-A-Y. It’s bad enough that some of them are deprived of their usual intake of meat and poultry, but then you puke on their fun glands. GROSS.
“I’ll take ‘History of the World’ for $200, Alex.”
“Established in 1955, this municipal department was created to oversee the 360,000 exhibition now known as the McCormick Place Convention Center.”
“What is …. ah….. um. Oh! The Metropolitan Fair and Exposition Authority!!!”
Mindless nonsense, please. The masses DEMAND it.
April 28th, 2009 at 6:45 am
This is good informative post.Thanks for giving this info.