Visibility: Hang ‘em High, or Stand Tall?
A matter of much debate in the trade show industry boils down to the advantages of hanging signs versus maximum height exhibit structures. Does a sign hanging at 25 ft., or even higher, pose an advantage over a 20 ft. tall booth tower? This is certainly an integral decision to ‘get right’ when you’re planning a custom exhibit design. What’s your opinion?
I’ve always been a proponent of taller exhibit structures, without hanging signage. My reasons are two-fold: Hanging signs are painfully expensive to rig, while tall structures contribute to a more impactful tradeshow exhibit.
I’ve talked previously about how expensive rigging is - a reality faced by many exhibitors when they display at major convention halls [in forced-unionism states and municipalities]. That same investment can be put into a more dynamic, and taller, exhibit booth, and achieve the same goal. 20 ft. or higher booth designs demand attention in show halls when the most common exhibit height is found at 16 feet.
Do you think hanging signs are the way to go for an exhibitor? Do you prefer a tall exhibit structure instead? What about spinning signs? Weigh in!
Tags: trade show blog
May 13th, 2009 at 12:01 pm
Thanks for the great article. I’ve experienced this myself, having always thought hanging signs were the creme de la creme of exhibit impact. The last time I chose a hanging sign, though, I spent almost $3,500 in rigging. So I say, if you CAN get higher branding with structure, do. And most shows are willing to give height variances if necessary.
May 15th, 2009 at 11:36 am
$3,500 could probably have bought you a lot of exhibit… or at least cover a little bit of that drayage bill…