Comments on: Adding Value to Trade Show Exhibits http://marshall-yard.com/2009/05/27/adding-value-to-trade-show-exhibits/ a person...a place...a state of mind Fri, 18 May 2012 16:26:56 +0000 http://wordpress.org/?v=2.5.1 By: Superior Displays http://marshall-yard.com/2009/05/27/adding-value-to-trade-show-exhibits/#comment-771 Superior Displays Tue, 09 Jun 2009 06:18:08 +0000 http://marshall-yard.com/?p=323#comment-771 Nowadays, there are many business owners who have discovered the beauty of trade shows and how these events can help their businesses. Information like this helps these business owners know their options when attempting to improve their booths. Nowadays, there are many business owners who have discovered
the beauty of trade shows and how these events can help their
businesses. Information like this helps these business owners
know their options when attempting to improve their booths.

]]> By: Greg http://marshall-yard.com/2009/05/27/adding-value-to-trade-show-exhibits/#comment-722 Greg Wed, 27 May 2009 21:55:18 +0000 http://marshall-yard.com/?p=323#comment-722 I do wish I had a better ability to guide the design process. I feel like when I go through the song and dance of telling an exhibiut company what I want - I end up with something i didnt necessarily want. I think getting 3 or 4 bids is almost essential to someone coming up with what you want, and it being anywhere near your budget. It seems like there should be better ways for designers to show me their design than just sending a .pdf of the booth - aren't there some really cool ways that could be done? If a company can't do revisions in a non-combative manner, I'm done with them too. I know additions cost money, and I know people don't like my disecting the design they worked on, but come on - I'm the customer, right? I do wish I had a better ability to guide the design process. I feel like when I go through the song and dance of telling an exhibiut company what I want - I end up with something i didnt necessarily want. I think getting 3 or 4 bids is almost essential to someone coming up with what you want, and it being anywhere near your budget.

It seems like there should be better ways for designers to show me their design than just sending a .pdf of the booth - aren’t there some really cool ways that could be done? If a company can’t do revisions in a non-combative manner, I’m done with them too. I know additions cost money, and I know people don’t like my disecting the design they worked on, but come on - I’m the customer, right?

]]> By: Jen McFarland http://marshall-yard.com/2009/05/27/adding-value-to-trade-show-exhibits/#comment-721 Jen McFarland Wed, 27 May 2009 19:10:23 +0000 http://marshall-yard.com/?p=323#comment-721 Great post. And poignant. I've been a trade show coordinator - or a variation thereof - for 14 years now. My worst experiences (financially and procedurally) have been with exhibit houses that: A) didn't assign a dedicated team to my project...easy to lose information when it's passed through 10+ people. B) didn't evaluate costs. Services like I&D and drayage can constitute a significant portion of my budget - it was nice when our vendor helps us weigh our options. C) had no creativity. I love seeing new design environments that move with the industry; it helps me "keep up with the Joneses." D) charged me for account management. I know this is likely typical (is it with Catalyst?) but it seemed an unnecessary cost. If I'm going to be charged for this services, I'd rather do the paperwork myself. Overall, I'm looking for a team and experience-oriented exhibit house that will not only attend to my design needs but my financial needs, as well. Great post. And poignant. I’ve been a trade show coordinator - or a variation thereof - for 14 years now. My worst experiences (financially and procedurally) have been with exhibit houses that:

A) didn’t assign a dedicated team to my project…easy to lose information when it’s passed through 10+ people.

B) didn’t evaluate costs. Services like I&D and drayage can constitute a significant portion of my budget - it was nice when our vendor helps us weigh our options.

C) had no creativity. I love seeing new design environments that move with the industry; it helps me “keep up with the Joneses.”

D) charged me for account management. I know this is likely typical (is it with Catalyst?) but it seemed an unnecessary cost. If I’m going to be charged for this services, I’d rather do the paperwork myself.

Overall, I’m looking for a team and experience-oriented exhibit house that will not only attend to my design needs but my financial needs, as well.

]]>