Comments on: Schedules and Trade Shows http://marshall-yard.com/2009/06/03/schedules-and-trade-shows/ a person...a place...a state of mind Thu, 29 Jul 2010 11:31:51 +0000 http://wordpress.org/?v=2.5.1 By: Superior Displays http://marshall-yard.com/2009/06/03/schedules-and-trade-shows/#comment-772 Superior Displays Tue, 09 Jun 2009 09:26:57 +0000 http://marshall-yard.com/?p=334#comment-772 The importance of great graphics can never be overemphasized. If one wants to get the attention of his market, he needs to make sure that he has the best graphics that he can afford. The importance of great graphics can never be overemphasized. If one wants to get the attention of his market, he needs to make sure that he has the best graphics that he can afford.

]]> By: Col. McCormick http://marshall-yard.com/2009/06/03/schedules-and-trade-shows/#comment-749 Col. McCormick Thu, 04 Jun 2009 15:59:15 +0000 http://marshall-yard.com/?p=334#comment-749 Very true insight, Derek. I know it's a challenge for <i>exhibitors</i> to actually get their graphics from their graphics provider- and I think that's largely the challenge they deal with. Plus, some graphics companies are not 100% familiar with working in the trade show realm. Combine that factor with a rebranding effort or new product launch that is pushing the capabilities of a smaller graphic art provider, and timelines can get hectic, to say the least! Thanks for your comment Very true insight, Derek. I know it’s a challenge for exhibitors to actually get their graphics from their graphics provider- and I think that’s largely the challenge they deal with. Plus, some graphics companies are not 100% familiar with working in the trade show realm. Combine that factor with a rebranding effort or new product launch that is pushing the capabilities of a smaller graphic art provider, and timelines can get hectic, to say the least!

Thanks for your comment

]]> By: Derek Griffin http://marshall-yard.com/2009/06/03/schedules-and-trade-shows/#comment-748 Derek Griffin Wed, 03 Jun 2009 21:40:13 +0000 http://marshall-yard.com/?p=334#comment-748 The most difficult point in the schedule, absolutely, is getting artwork from the exhibitor. Graphics are THE most important element in branding your space. Untimely (or incomplete...or improperly formatted) artwork leads to rushed graphic production and very little time for placement (on the structure) or creative modification. The most difficult point in the schedule, absolutely, is getting artwork from the exhibitor. Graphics are THE most important element in branding your space. Untimely (or incomplete…or improperly formatted) artwork leads to rushed graphic production and very little time for placement (on the structure) or creative modification.

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