HCEA 2009 - Going International
The Healthcare Convention & Exhibitors Association hosted their annual meeting this past week - June 13-16 in Tampa, Florida. This year’s focus was on budgeting, marketing trends, and healthcare industry codes. Catalyst’s exhibit featured new display tables, and our revamped 10×20 custom exhibit.
As the industry deals with the challenges posed by the current recession, we’ve found a niche in a custom rental marketplace that is underserved, and growing in its ranks. We look forward to many exciting opportunities with Healthcare Exhibitors in the years to come.
This year’s show was highlighted by our European and International representative, who helped tie together our capabilities beyond domestic tradeshows - offering exhibitors the confidence that they can not only exhibit in Chicago, Orlando, and Las Vegas; but also Shanghai, and Dubai. Having a partner to help us facilitate those needs has proven essential in the flat world of 2009.
Tags: exhibit marketing, healthcare trade shows, trade show blog, trade show strategy
July 3rd, 2009 at 6:18 pm
Do you take donations or is this free like some of the penny stock pick site I know that take donations?
July 9th, 2009 at 10:12 am
Really great read - are you having fun with it? Keep up the good work and good luck with your site!
July 16th, 2009 at 8:34 am
We exhibit regularly at health shows throughout the year. I have been organizing and standing on Trade Show Booths for more years than I care to remember.
This year we found the best solution for attracting traffic to our booth - we invested in a Trade Show Quiz program. It was not expensive at all. At the bigger shows we run a quiz on one or more rented kiosks, but at the smaller shows we run our quiz on a PC or on a Laptop on a table. People stop and look at the screen and ask what it is. We use the quiz to help us talk to people who stop and just want to leave a business card. We offer a gift for taking the quiz (generally a bottle of water or a granola bar) and whilst they do the quiz we talk to them. When they complete the quiz they need to add their personal information and that is saved as a text file on the computer.
We have found a lot of good leads that led to some very good sales due to the trade show quiz we run.
We have also customized several quizzes to promote our products and also to test visitors on a disease state. We added some of our product sell sheets to the software. Some people kept coming back to try each quiz! It was “a winner”, as they say
I found this trade show quiz software searching on google for a “trade show quiz”. The company we bought the system from was Eterna Software (eternasoftware.com) and as I say this is the best solution I have found for attracting traffic to our booth.
Brian Hall
Trade Show Manager
August 3rd, 2009 at 10:37 pm
I love the look of your 10×20. Very clean!