This year we found the best solution for attracting traffic to our booth - we invested in a Trade Show Quiz program. It was not expensive at all. At the bigger shows we run a quiz on one or more rented kiosks, but at the smaller shows we run our quiz on a PC or on a Laptop on a table. People stop and look at the screen and ask what it is. We use the quiz to help us talk to people who stop and just want to leave a business card. We offer a gift for taking the quiz (generally a bottle of water or a granola bar) and whilst they do the quiz we talk to them. When they complete the quiz they need to add their personal information and that is saved as a text file on the computer.

We have found a lot of good leads that led to some very good sales due to the trade show quiz we run.

We have also customized several quizzes to promote our products and also to test visitors on a disease state. We added some of our product sell sheets to the software. Some people kept coming back to try each quiz! It was “a winner”, as they say

I found this trade show quiz software searching on google for a “trade show quiz”. The company we bought the system from was Eterna Software (eternasoftware.com) and as I say this is the best solution I have found for attracting traffic to our booth.

Brian Hall
Trade Show Manager