Marshall Yard:

Everyone knows that the colors involved in a marketing campaign are of immense importance. Imagine a Coca-Cola or Marlboro ad that lacked the color red! Sometimes, however, it’s not only the COLOR that matters, it’s the exact shade or hue that a company depends on for a consistent campaign.

If your company uses a special “blue” that separates itself from the menagerie of garden variety “blues” in the marketplace, then this can present an immense challenge when working through a sophisticated marketing campaign. While this isn’t news for companies that are seasoned in working with their branding properties, it can become a major obstacle for newly unveiled marketing initiatives. There’s a simple solution which might not get mentioned by your ad company - but it matters for your exhibit company! (more…)

Catalyst Exhibits is hosting an open forum and hands-on tour for maximizing tradeshow strategies for 2010!

Join us Thursday, October 29th at 3:00pm for fun, stimulating conversation and refreshments.

You will have unprecedented direct access to Designers, Account Managers and Fabricators from all over the tradeshow industry. Hear their advice on solutions to your exhibiting problems in these difficult times.

Our straightforward, educational approach is proven to be the best way to enrich professionals on a process cloudeed by conflicting agendas of reduced Marketing and Logistics budgets in a recession. Learn how to achieve growth while others struggle to not shrink.

Please call to reserve your spot by October 23rd.

Due to large initial demand, additional dates and times may be added.

Catalyst Exhibits is located at 215 Exchange Dr., Crystal Lake, IL 60014

If you don’t have any questions, then perhaps this event is just not for you…

..seriously, you don’t have even ONE question?

For the rest of you, we’re hosting an event this month - the 27th, 28th, and 29th. Exhibitors have an opportunity to tour our 120,000 sq. ft. facility - take an unprecedented look behind the “aluminum curtain.” Talk candidly with our design and account management staff outside of a traditional sales environment. Learn the finer ins and outs of exhibiting - and the pitfalls that are essential to avoid.

We’ve decided to put forth some Q&A topics ahead of time:

• How do you define marketing objectives that drive the design of your exhibit?
• How to properly manage project timelines and understand hidden tradeshow realities?
• What are the practical considerations for the selection of custom elements, rental systems and hybrid solutions?

These are but a few of the topics we will be addressing - What are your questions? We want to hear them!