Marshall Yard:

When you begin to plan your marketing strategies, and you come across the column for trade shows,  keep in mind what it is you are trying to accomplish.

Set your standards a little bit higher, you want your exhibit to send an aspirational message.  If you are investing your exhibit dollars to attend trade shows in your market segment, in all likelihood the competition is out there. 

Rent big

Buy small

With customized rental exhibits, your exhibit space can be a beacon of success on the trade show floor…a beacon of light that will shine well beyond the trade show.

Think leadership, your exhibit space should communicate leadership, along side your products, service and ideology.

MDM East will be hosted at Jacobs K Javits Convention Center in New York, June 2nd-5th, 2008.  Medical materials, electronics and computer aided designs will only be a fraction of what will be housed under 135,000 square feet of exhibit space. 

Seperate Pavillions with an array of specialty sessions and products will be available for education and networking with some of the industry leaders.  MDM East started in 1983, and is a great resource for Medical Equipment Manufacturers in North Eastern United States, an industry that continues to grow at unforseen speeds.  With the advancement in technologies, the trade show floor houses some of the most extraoridinary advancements in the medical device industry. 

Over 900 exhibitors, this is a prime trade show to take advantage of such an experienced group of suppliers in all facets of the medical device industry.

Whether your trade show booth is a 20 x 20 penisula, 40 x 40 or custom double deck exhibit, the ultimate goal is to produce an environment that portrays your corporate branding and products, planning for trade shows such as MDM East should be well thought out, discussed and reviewed a few months prior to the show date.  With a well thought out strategy and support of a highly trained manufacturers and designers of exhibits, you can go with confidence to trade show opening.

There will be four other events that will be happening at the same time at Jacob Javits Conference Center;

Atlantic Design & Manufacturing Trade Show

EastPack

ATX East - Automation Technology Expo

Plastec East

Your visit to MD&M East includes admission to
four co-located shows—delivering design, processing,
and packaging solutions…and everything in between.

Live from Washington D.C. beginning April 12th, 2008, the leaders in the news industry will be networking at the Washington Convention Center, for Capital Conference ‘08 Trade Show which will combine:

Nexpo, NAA & ASNE

Nexpo will run from April 12th-15th, 2008 - NAA & ASNE will run from April 13th -16th, which does include all access to Nexpo activities.

The news industry has changed and grown drastically in the last decade.  With information being instantly accessed and transferred, the point of impact and contact is endless.  Whether you have exhibited at Nexpo in the past, or this is your first time attending the conference, a rental exhibit is sure to help you broadcast your message.

Creating an exhibit environment that will speak to your readers (attendees) can boost your message to the front page headlines.  With the help of multi-media, webcasting, podcasting or simple news print, you can add enticing features that will showcase your services and products.

Plasma’s and monitors can add a dramatic effect and give your trade show exhibit  a well rounded and complete “visual display“. 

Why not utilize a monitor to fill in for your booth management team while you are engaged in conversation with prospects, attention getting presentations will give those trade show attendee’s something to stick around for.  Invoking questions that they can later ask you to answer. 

If you have a large exhibit space, what a better way to present multiple products and/or service divisions.   Large companies that have a variety of products often utilize plasma’s to showcase each division and with that it creates a seperate entity within the one trade show exhibit, but yet the entire brand is incorporated.

Creating a presentation to entice your potential visitors into your exhibit space, can be accomplished quite easily and a creating a marketing solution to include LCD’s and Plasma’s can help keep the flow of traffic consistent and will help you reach your trade show goals.

Grab your bags, Kevin wanted to go shopping! If you are new to Marshall Yard - The Trade Show Blog - Kevin is our resident Mascot and is a Mississippi Map Turtle.   Often times he journeys with me from trade show to trade show.  

Global Shop is returning to Chicago, March 18th - 20th, 2008, in the new West Hall at McCormick Place.   With over 8,000 new products being showcased, and 900 exhibitors, this is the largest annual retail design event in the United States.   There will be several conferences from scent marketing to woman’s retail rituals.

I wonder how exhibits are perceived from the view points of men and woman?  Is one exhibit booth more aesthetically pleasing than another because of our gender?  Have you ever bought something for the opposite sex that you thought was stunning, and yet they looked at it as if you picked it out of the trash can?  A perfume or cologne you love on a spouse, that they can not stand?

I really think the perception of anything visual does have some sort of gender boundry. 

I belive it takes a diverse team of marketing specialist to create and integrate idea’s and plans for a full impact trade show display.  Constant communication during design and brainstorm sessions can bring alot more clarity and balance to any project.  

Voice your opinion.. 

Thanks to Small Business Essentials for hosting this weeks Carnival of the Captitalists, with some interesting information on Word of Mouth Marketing , I agree with this article and I do think it is a necessity in any market, I also have to say it is not easy and it is time consuming. 

If a customer is happy and satisfied, there is no better advertisement, agreeing with the following statement from Word of Mouth Marketing,  I also feel that this is relevant to  social media and blogging:

The problem with word of mouth marketing is the breadth of buzz needed in order to see an increase in business–and the passive nature of the method itself. 

Blogging does not have to be passive, but blogging to drive business to your website is an on going process, it takes time and it takes readers to make it a success.  Offering your readers something to remember you by and something that they will begin to rely on you for.  But getting the word out can be a challenge.

PR Marketing Trends is another article that caught my attention, we don’t want to admit it, but things could slow down economically and often times, it is the marketing department that suffers.  I really liked the simplified tips that were written at Business and Blogging - simple, direct and to the point.

It’s hardly the season now but a good marketer always thinks ahead doesn’t he? What sport is associated almost exclusively with high rollers and money-bags? Almost certainly the answer is golf.  Congratulations if that’s your target audience. Now it’s time to think of this for your next trade show! How do you choose golf related corporate gifts or trade show giveaways? 

Is it really wiser to present golf related promotional products that cannot be really used in the game but they are nice reminders, that this game unites thousands of powerful and wealthy of supporters and players all over the world?Tradeshow gifts for golfers should be selected by someone who is equally as keen on this game as your target audience. The best time for golf giveaways at trade shows is around the beginning of April when the excitement about the looming start of the season is at peak.

Golf gifts  are irreplaceable in the business world today. Other than that, golf helps develop concentration, attention, precision and patience – something that any successful businessman possesses. Top honchos and wannabees – all play it either to keep the success and repute or gain it. Golf items as potential promo gifts at the next trade show are a must – your visitors will absolutely love gold-gilded accessories, golf souvenirs, imprinted golf tees and golf ball sets, golf bags or accessory holders. 

PGA Merchandise Trade Show will be starting January 17th - 19th, 2008 at the Orange County Convention Center

The Golf Industry Trade  Show - January 31st - February 2nd, 2008 - Orlando Florida with close to 1,000 exhibitors last year, covering almost 300,000 square feet of exhibit space.  

Golf seems to be taking on a life of it’s own,  whether you are attending a trade show or manning a trade show booth, it seems these days that these types of items will not be left behind.  

Words we didn’t hear 15 years ago, Squidoo, Flickr, Digg, Del.icio.us, text messages, Spinn and try this on for size, Blogengage?  Squidoo could have been something that we would have looked for while deep sea diving.  Flickr is something you did with those boogies that you had on your finger in first grade reading class.  Digg is something your mother did in the garden, and often times made you help.  I would have thought that something I picked up at the local Tastee Freeze was absolutely Del.icio.us.  Text messages where something that you got as a telegram, and had to drive to pick up.  Spinn was something that happened when you drank too much in college.  Then there is Blogengage, some folks find it hard just to get engaged these days.      

How much time a day does the average college student spend on social networking sites? Not wanting to spend a fortune to run an expensive study on this, just looking at a few of the students I know, I am going to throw out there three hours a day.  As these students have networked for four years during college, with people that share similar interest or don’t share anything at all other than cramming for exams.  

These are the people that will soon be sharing cubicles with us in the near future, when they are asked to research something, they will start with what they know and what they are comfortable with.  Submitting articles to various social networking sites, and being able to see your information come up organically in searches is what we are all striving for as we blog, flick and digg our way through our online marketing techniques. 

Blogengage is a site where you can submit your blog articles and have people engage them, similar in fashion to Digg, but strictly allowing blog  submissions, where the writing is a little more free flowing and less conforming to the large newswires. 

It is these sites that our decision makers of the future will be using, I see it similar to a consumer’s reports of the future.  Harnessing the potentia l places that your articles can reach with this type social media should be a no brainer.  I’ve only been at this for awhile, and think sometimes, what have I gotten into, but the more you read, the more time you can spend trying to wrap your arms around it, the easier it becomes.  Keep blogging and keep participating.

If you are feeling overwhelmed, ask for help! I have found creative answers from many people at Bloggeries Forum  as well as the Small Business Brief Forum.  Don’t be afraid to ask questions, it is the best way to learn and its amazing the people you will run into. 

When you are exhibiting at Trade Shows, it is as well a social networking atmosphere, you are there to extend your network of sources and clients.   Let them know about your blog, and your networking sites, encourge potential clients to visit and comment.  It is their opinion of your service and product that matters.  Spreading the word and getting feedback will help you make your trade show marketing more of a success.    Make sure that you are blogging about what trade show you will be at next, and always include your booth number. 

Different trade shows have different audiences, it is vital that as the New Year gets underway that you take the time to assess your marketing strategy and strategic development. Owners, Developers and Businesses in general need to remember that they need to market for IMPACT.

I = Image

Amplify your image; give yourself the flexibility for innovation and growth, by not marrying into a purchased exhibit, you can have the options of speaking to different audiences and conveying different messages quite easily.  Creative designs that will help your company stand out on any exhibit floor will give you more potential for reaching different divisions.

M = Marketing

When it comes to trade show marketing – remember it is not simply about the exhibit hall experience. It is about getting the message out, loud and clear.  That should be one of your primary goals, with a sold marketing partner; you can create a refreshing and effective message for new product lines and new services.

P = Potential

Potential clients, potential success! It should be all about clients, and the success that you should be able to bring to the table for them.  With the trade show abundance in the United States, there is never a loss of places to exhibit, research the potential shows and find out where you have the best fit, with an established exhibit house, you should be teamed with the correct professionals that can direct you to the best venue’s and upcoming shows.

A = Advancement

We are all in business to advance.  Climb the ladder of tradeshow success, get yourself out of that murky 10 x 10 pipe and drape exhibit and start showing off your willingness to advance in your marketplace.   When you take the time to invest more of your marketing dollars into the exhibit booth that will be your image, you will see advancement.

C = Communication

Not only communicate with your leads that have been generated by trade show marketing, communicate with your already successful relationships.  Communicate with your employees, who communicate with your successful relationships.  People like to be heard, they also like to be acknowledged, remembering small information from potential clients can take you far.

T = Traffic

Sometimes a nightmare, but in the trade show industry, this is what brings in those potential clients, that begin the communications for relationships.  Researching the best layout for your exhibit booth as well as the best possible area on the exhibit floor takes research, doing this in advance can help you land a prime piece of trade show real estate.

IMPACT 2008 with successful marketing and planning!

Catalyst Exhibits, Inc wishes you the happiest and safest of New Years!

When Wednesday hits and we all return back to our routine - do not forget to begin marking your calendar for upcoming shows and start planning accordingly.   Remember the time frame for exhibit design and details.  If you are planning on a trade show in March, April or May.  The best results will be reached if you begin your planning strategy right after the New Year holiday.

Just a few of the larger shows that will be taking place the first quarter of 2008, get your exhibit strategy in place - Think Early - Think Smart

AAOS - American Academy of Ortopaedic Surgeons will be held March 5th - 9th in San Francisco

GlobalShop 2008 - will be held at McCormick Place Chicago  - March 18th - 20th, 2008

HIMSS - February 24th - 28th at Orange County Convention Center in Orlando Florida

ConExpo/ConAgg 2008 - March 11th - 15th, 2008 at the Las Vegas Convention Center

Smart Detail & Smart Design are two concepts to keep in mind with the opening of the 2008 first quarter trade show schedule.

Happy New Year

For all of you Forrest Gump fans, I ran across a great piece of material that I wanted to share, in my opinion, in everything we do in life, if approached in a GumpStyle, we would all be better off.  Thanks Jon from OnMoneyMaking!

By: Susie Kleiner 

I recently pulled up Make your Business Stand Out  and I found some profound statements written.  Brand Awareness continues to be at the fore-front of many marketers minds as it should be in the competative arena for any business.  Award winning trade booth design has always been the approach that has worked in our industry.

Being Different as stated in the article written by Nikole Gibbs in the marketing section caught my attention, because if you leave an impression and give your potential clients, something different, they will not only become repeat clients, but they will become loyal clients. 

When you give your clients solutions they will remember the product and service that you have provided.  3D marketing can speak to an turn your company into a trade show superhero.    

One of our clients was questioned, in a pre-show survey, and stated they thought that just 26 percent of attendees considered the company a market leader. But after the CEO was in the booth at the exhibition talking about the industry, and the research and development staffers were talking about new products during the show, 96 percent of those surveyed post-event perceived the company as a market leader.

Rule number one in any marketing plan should be questioning your clients and gathering feedback from potential and current clients.  People in general love to hear themselves speak, and they also love to hear that their opinion is wanted.  Without information, and in the information age, if you don’t..shame on you. 

If for a moment you forget that on the other end of the phone, email, conference call or contract is a human being, you could have lost a potential project.   27 Exhibiting Do’s and Dont’s by Susan Friedmann has some very valid points, and I enjoyed #10-Don’t” “throw up” on attendee’s, it made me laugh, but it validates my point, ask them questions, let them talk.  They are going to be the one’s using your product or services.  Do not tell them constantly what you can do for them, let them tell you what they need done, and collectively come up with a solutions.

Designing exhibits for upcoming trade shows, can be a challenging task, listening to our clients, and understanding what they are trying to convey in their industry can only be learned by hearing what the client has to say.  

I would like to engage anyone in conversation that has exhibited at trade shows in the past year or two.  I would like to know your disappointments with your custom exhibit, rental exhibit and anything that you found frustrating on the trade show floor.  Is there a certain element missing from your exhibiting experience? Was there something you needed while on the show floor that you couldn’t find? Was there a lack of traffic during any specific time period?

I would love to hear from you.

December 3rd Edition of the Carnival of the Capitalists has hit the online community.  Hosted by One-Man Band with some fantastic information in regards to Analytics, Small Business, Commodities, Economy, Management, Marketing and Productivity. 

With Christmas looming not to far away, yet how could we tell that in the Windy City with all the rain that fell this weekend.  I loved the post under management in regards to the Office Christmas Parties written by Wayne Hurlbert at the Blog Business World  he couldn’t be more accurate in saying that you are still at work.  I think we have all been tempted to tip back another, but remember your surroundings, and remember the consequences.  Which, so often now a-days, we do not do, and we do not want to take responsibility for our actions. 

Another great post that was included in the Carnival of the Capitlists is a post from The Money Walks Blog regarding negociating your salary and benefits packages, I loved this piece because this just happened to me over the weekend regarding a piece of artwork that I did.  I listened to my husband, and shot high, and low and behold.. I got it! Never under-sell yourself, it only hurts you.  And as stated in the Money Walks Blog, it cant hurt to ask!

I have been thrust into the portal of my cubicle which is now a nice private little suite, thinking and learning different areas of marketing.   In the past few months, I have learned about blogging, social media, digg, bloggingzoom and just recently Blog Engage, this is similar to the other sites, but I for one have found it easy to use, and to understand. 

Within a short time after I engaged, I got comment back on one of my posts from the master engager! Thank you too for that.   I write here about the smart marketing for trade shows and trade show exhibits, trying to give clients that are searching an inside look with a personal touch about the people at Catalyst Exhibits.   Blog Engage has an easy feel to it, I have seen some of the faces and names throughout some of the forums and other sites. 

I look at myself as a novice blogger, learning, and I truly didn’t realize I had the writing skills in me, but it has been a fun process, and thanks to good folks like major engager Brian at Blog Engage, I have another tool that will help me get my name and my blog out there.  The more I read, the more I learn, what a great community out there in the blog world!

Have success at trade shows and beat the challenges. When trade show marketing is approaced early, you develop a formula for success, but the race does not stop there for winning that potential client.  Turning your leads into clients, is one of the largest goals and challenges of trade show marketing. 

Don’t let that lead fall into the post trade show marketing cracks.  Be active, and be smart.  Continuous follow up will put your name and your brand in front of a potential buyer. 

Keep careful notes on the trade show floor, often times, when a conversation ensues on the trade show floor, you can pick up pieces of personal information on your prospects, and that can help lead into a successful conversation post show.  

Trade show attendees will often see hundreds of exhibitors at large trade shows, make sure you give them something to remember you by, whether it is in a post show follow up call or even a short hand written note thanking them for their time.

It doesn’t matter what they are called - promotional items, trade show giveaways, chachka or tchotchkes so, ready, set, eat! We are closing in on the Thanksgiving Holiday, and food will be of abundance.  I just saw a trade show giveaway that I thought was a fantastic idea and one that will not be left behind! Cookies! Who doesn’t love cookies?  We all know when we are walking the trade show floors, we get hungry and tired, and a little boost of sugar may be just the ticket!

Chocolate chip cookies, sugar cookes, peanut butter and oatmeal! Put your company logo on a cookie and take a bite out of your competition.  I can say this honesty, I’d be hunting down the exhibit booth that was giving out cookies, but that’s coming from the mouth of a sweet tooth.  A great little piece on The World Almanac Blog shows how much candy per capita we consume! Oh..my! Pass me the dessert tray!

I read a great article by Adrian Miller at The Blatant Truth! No matter what it is you are purchasing, either a service or a product, the dedication of the sales staff, support staff and anyone involved in your project should exceed expectations.  That is the true meaning of customer service, the story she told about getting her tire changed, shows that there are companies out there that are willing to go above and beyond the scope of what most people think is good customer service.

When it comes to the decision of exhibiting at Trade Shows, it is very helpful to find an exhibit house that is full service and has the capability to assist from the inception of your project to the return of the exhibit properties, along with post trade show follow up assistance.   An exhibit house that can offer you an assortment of exhibiting and trade show display solutions.  With rental exhibits, the option of exhibit customization is much easier and can give you a slightly different look and feel, if you are attending multiple trade shows. 

Finding the correct team that can convey your trade show message should consist of experienced and dedicated, exhibit designers, graphic designers, project and account manager and a team of coordinators to help you every step of the way. 

By choosing an experienced exhibit house team, you will portray your service and/or  product in an astounding 3D exhibit display, with the use of a variety of structural materials and fabric, you will watch as your trade show display booth comes to life. 

Whether you are exhibiting at a trade show in Las Vegas, Chicago or New Orleans an established well versed in the market place exhibit house can deliver no matter the location, and deliver flawless results. 

K/BIS - KBIS - Kitchen & Bath will hit Chicago on April 11th, 2008, have you started the water boiling for your exhibit yet? Preparation is the key and a well thought out recipe for your exhibiting success!  With over 900 exhibitors expected for the 2008 trade show, plan early and plan smart.

With a custom trade show display rentals, you can change the frosting for each trade show event.  Why stick with the plain old vanilla frosting for every trade show, when the trends say go chocolate,   custom rental exhibit displays give you the option to change and create a fresh look.

With three clients at K/BIS 2007 and over 8000 square feet of exhibit space consisting of exhibit booths of 60 x 80, 40 x 50 and 40 x 40, we are prepared to assist with a complete marketing strategy for the upcoming 2008 season.

Found a great little piece that shows the difference visually on marketing and advertising.  Neil Patel at Quick Sprout

By: Susie Kleiner 

I started this blog at the end of June, right out of the womb! In January 2007, I was given the task of learning SEO and learning about internet marketing.  In the 11 months that I have taken over this task, I still feel that I am in my infancy.   I have read several forums, and articles, and enjoy the research.    The questions that arise on forums from newbies in the SEO industry are all questions that have helped me learn.  There are so many great forums out there, Digital Point,  Small Business Forum and High Rankings, just to name a few.  If you are struggling with SEO, Blogging, Marketing over the internet these are awesome places to start.

I attended a few online seminars, and someone gave me some great advice in regards to being approached by SEO firms, which, I have to say, we get about three calls a week on people soliciting their services.  Walk cautiously, and be aware of the red flags.  If a firm “guarantee’s” you top placement in the search engines, take a step back.  There are “no” guarantee’s, IMO (in my opinion) (I had to look that one up) I was also told that if an SEO firms vehemently seeks you out, remember, most firms that are reputable, and good at what they do, do not have the time to make cold calls, and most likely have a full plate.

I am not saying that all firms that make cold calls in SEO services are not on the up and up, I am saying arm yourself with some knowledge, and ask alot of questions.

Now, blogging, is it worth the time? I do believe it is, if your company is not already doing so, it is a great “personal” approach to the market place, offer up insight and educate interested parties.  When you are starting out with anything, it is so overwhelming, I felt like I was on the Titanic and sinking pretty quickly, but it is fascinating to read the comments left by readers, and it is interesting research in regards to finding where people are coming from and the keywords they are using.  That will as well give you an education in new keyword phrases you can use for the development of your website, blog or online advertising. 

I am from the old school, and I do enjoy actually talking to live people, instead of pressing 1, 3, 6 or 9 on your touch tone phone, I usually just hit “0″ so I can get a actual person on the other line.  But, in order to stay on top of the game, blogging is on the fore front, our decision makers of the future are coming out of college and the social networking, and social media that are on college campus are sky-rocketing, and I think it’s “lift off ” time for businesses to take the necessary action.   

News travels at light speed now, within minutes of any event, you can locate information online about it.  Whether it is National News, International Events, the information is out there to find.  It took me a few weeks to convince some of the decision makers here, that blogging can help business.  It is much easier if you are in a niche market, but striving to get your company and your brand awareness out there, should be on the forefront of your marketing strategy.  Part of that plan should include blogging, and social media. 

Face it, it does get to be a project when you are writing about the same thing each and every day, learning to put a personal spin on it, and sharing passions of your own spun in an inventive way can only solidify your brand or product.  Tell a story, remember the Taster’s Choice couple? Okay, I am dating myself, but that is something that sticks in the heads of us over forty, it’s all about the approach.  Be inventive, and be honest, people will continue to read and become loyal followers, and if they happen to come to your blog and continue to stick around, it may come up at a cocktail party, or at a charity event, and someone may be listening and that someone could be a potential “decision maker.” 

That in my opinion is the dynamics behind blogging for business.  And thats all I have to say about that!

Exhibit Displays & Tradeshows!

Why are people doing it? Why should I spend the money?  I have six valid reasons that your appearance at trade shows can benefit and build your global business marketing plan and strategy.

Build Brand Awareness

Increase Leads

High Customer Visibility

Increased Market Competition

Launching a new identity

Launching a new product

No matter what market you are in, medical, automotive, gift market, landscaping,  electronics, multi-media, gaming, photography, there is a trade show out there for you.  There is also a whole bunch of competition.  There are enormous opportunities waiting for those who get it right.  Opportunities not only for your company, but for you within the company.  Opportunities to capture leadership within your business, or business position. 

Ask yourself a few questions?

Why Exhibit?

How do I do it successfully?

When should I exhibit?

Where should I exhibit?

Know your market place and know your competition!  Success in a trade show program is about focus and targeting resources and energy.  If you are unsure of some of the above questions, we can direct you to the best strategy fit for your given situation.

Custom Trade Show Exhibit Rental

Whether it is called an exhibition, fair, expo or just good old fashioned trade show.  These events  can bring you extraordinary results when it comes to forming relationships with prospective clients.  With the never ending coast to coast conference calls, webinars, emails and the growing use of internet based meetings, tradeshows can be a place where you get back in the ring of personal contact and customer service.

The necessity of exhibiting at trade shows and actually reaching out to shake the hand of clients can add high credibility to your companies products and services.  Giving the prospective client a comfort zone of who they will be dealing with on the other end of the phone, will help them form their opinions early and get them one step closer to their decision making process.

If you are launching a new product or service, consider exhibiting at a trade show.  Research and planning will be a key to making the trade show a success.  When decision makers are able to touch and feel your products, they will remember it better than if they saw it online or via a web conference.

NAB 2008 will be taking place on April 14th, 2008, think early, think smart! Trade Show Display Rentals can help you give a voice to your trade show experience.  Innovative Booth Design can draw attention to your service and products, you need your trade show rental exhibit to do its own job, so to speak. 

Catalyst Exhibits, Inc. had three clients that had great success at NAB 2007, this is an audience that spans the globe. The NAB Show focuses on, content, creation, management, commerce, distribution & delivery.  There are 161 days left to get into the game and start planning your trade show rental exhibit.  Having a client at NAB 2007 that was wanting to introduce their product to the US market, the idea was to come up with something memorable.

Working on the lines that this was a European Company, the trade show exhibit display had to have flare, and be very synonymous with high design.  The outcome of intertwining various elements from high design color and precision created an outstanding exhibit rental.

NAB 2008 will be offering over 500 educational events, and super sessions from keynote speakers that are leaders in broadcasting industry offer a phenomal platform for boosting your level of knowledge and will allow you access to a network of leaders.

With over 111,000 attendee’s, 1600 exhibitorsand 1100 members of the press ,now is the time to start planning for an interesting booth design &  exhibit rental planning.  Giving you a six month time-line to get your pre-marketing strategy in place, and being able to follow up with your prospects before the event can ensure true success.

What was that funny word I heard to describe a trade show giveaway? I heard it, I know how to pronounce it, but where did it come from and how do you spell it?  

Chachka - Tchotchke - Giveaways - Trinkets

Definition - A cheap shiny trinket, slang name for trade show giveaways.  I ran across this word several years ago when I went down to Florida with someone attending the Lotus Notes program in Orlando. 

What do you call a trade show giveaway? This question has been ask a few times, and then I realized what it was the people were asking.  This is stated as being a Yiddish word and can also mean an attractive unconventional woman.  Would this be a booth babe? Not likely, but the two do fit well in the world of trade show booths and trade show exhibits. 

So for all of you out there wondering, what is the word for trade show promotional items?  Giveaways, Trinkets - you have come across the world of Chachka - Tchotchke, pronounced CHA-CH-KEY