By: Susie Kleiner 
I recently pulled up Make your Business Stand Out  and I found some profound statements written.  Brand Awareness continues to be at the fore-front of many marketers minds as it should be in the competative arena for any business.  Award winning trade booth design has always been the approach that has worked in our industry.
Being [...]

I would like to engage anyone in conversation that has exhibited at trade shows in the past year or two.  I would like to know your disappointments with your custom exhibit, rental exhibit and anything that you found frustrating on the trade show floor.  Is there a certain element missing from your exhibiting experience? Was [...]

Have success at trade shows and beat the challenges. When trade show marketing is approaced early, you develop a formula for success, but the race does not stop there for winning that potential client.  Turning your leads into clients, is one of the largest goals and challenges of trade show marketing. 
Don’t let that lead fall [...]

I read a great article by Adrian Miller at The Blatant Truth! No matter what it is you are purchasing, either a service or a product, the dedication of the sales staff, support staff and anyone involved in your project should exceed expectations.  That is the true meaning of customer service, the story she told [...]

K/BIS - KBIS - Kitchen & Bath will hit Chicago on April 11th, 2008, have you started the water boiling for your exhibit yet? Preparation is the key and a well thought out recipe for your exhibiting success!  With over 900 exhibitors expected for the 2008 trade show, plan early and plan smart.
With a custom trade show [...]

Exhibit Displays & Tradeshows!
Why are people doing it? Why should I spend the money?  I have six valid reasons that your appearance at trade shows can benefit and build your global business marketing plan and strategy.
Build Brand Awareness
Increase Leads
High Customer Visibility
Increased Market Competition
Launching a new identity
Launching a new product
No matter what market you are in, [...]

Whether it is called an exhibition, fair, expo or just good old fashioned trade show.  These events  can bring you extraordinary results when it comes to forming relationships with prospective clients.  With the never ending coast to coast conference calls, webinars, emails and the growing use of internet based meetings, tradeshows can be a place [...]

What was that funny word I heard to describe a trade show giveaway? I heard it, I know how to pronounce it, but where did it come from and how do you spell it?  
Chachka - Tchotchke - Giveaways - Trinkets
Definition - A cheap shiny trinket, slang name for trade show giveaways.  I ran across this [...]