Marshall Yard:

I read a great article by Adrian Miller at The Blatant Truth! No matter what it is you are purchasing, either a service or a product, the dedication of the sales staff, support staff and anyone involved in your project should exceed expectations.  That is the true meaning of customer service, the story she told about getting her tire changed, shows that there are companies out there that are willing to go above and beyond the scope of what most people think is good customer service.

When it comes to the decision of exhibiting at Trade Shows, it is very helpful to find an exhibit house that is full service and has the capability to assist from the inception of your project to the return of the exhibit properties, along with post trade show follow up assistance.   An exhibit house that can offer you an assortment of exhibiting and trade show display solutions.  With rental exhibits, the option of exhibit customization is much easier and can give you a slightly different look and feel, if you are attending multiple trade shows. 

Finding the correct team that can convey your trade show message should consist of experienced and dedicated, exhibit designers, graphic designers, project and account manager and a team of coordinators to help you every step of the way. 

By choosing an experienced exhibit house team, you will portray your service and/or  product in an astounding 3D exhibit display, with the use of a variety of structural materials and fabric, you will watch as your trade show display booth comes to life. 

Whether you are exhibiting at a trade show in Las Vegas, Chicago or New Orleans an established well versed in the market place exhibit house can deliver no matter the location, and deliver flawless results. 

K/BIS - KBIS - Kitchen & Bath will hit Chicago on April 11th, 2008, have you started the water boiling for your exhibit yet? Preparation is the key and a well thought out recipe for your exhibiting success!  With over 900 exhibitors expected for the 2008 trade show, plan early and plan smart.

With a custom trade show display rentals, you can change the frosting for each trade show event.  Why stick with the plain old vanilla frosting for every trade show, when the trends say go chocolate,   custom rental exhibit displays give you the option to change and create a fresh look.

With three clients at K/BIS 2007 and over 8000 square feet of exhibit space consisting of exhibit booths of 60 x 80, 40 x 50 and 40 x 40, we are prepared to assist with a complete marketing strategy for the upcoming 2008 season.

Exhibit Displays & Tradeshows!

Why are people doing it? Why should I spend the money?  I have six valid reasons that your appearance at trade shows can benefit and build your global business marketing plan and strategy.

Build Brand Awareness

Increase Leads

High Customer Visibility

Increased Market Competition

Launching a new identity

Launching a new product

No matter what market you are in, medical, automotive, gift market, landscaping,  electronics, multi-media, gaming, photography, there is a trade show out there for you.  There is also a whole bunch of competition.  There are enormous opportunities waiting for those who get it right.  Opportunities not only for your company, but for you within the company.  Opportunities to capture leadership within your business, or business position. 

Ask yourself a few questions?

Why Exhibit?

How do I do it successfully?

When should I exhibit?

Where should I exhibit?

Know your market place and know your competition!  Success in a trade show program is about focus and targeting resources and energy.  If you are unsure of some of the above questions, we can direct you to the best strategy fit for your given situation.

Custom Trade Show Exhibit Rental

Whether it is called an exhibition, fair, expo or just good old fashioned trade show.  These events  can bring you extraordinary results when it comes to forming relationships with prospective clients.  With the never ending coast to coast conference calls, webinars, emails and the growing use of internet based meetings, tradeshows can be a place where you get back in the ring of personal contact and customer service.

The necessity of exhibiting at trade shows and actually reaching out to shake the hand of clients can add high credibility to your companies products and services.  Giving the prospective client a comfort zone of who they will be dealing with on the other end of the phone, will help them form their opinions early and get them one step closer to their decision making process.

If you are launching a new product or service, consider exhibiting at a trade show.  Research and planning will be a key to making the trade show a success.  When decision makers are able to touch and feel your products, they will remember it better than if they saw it online or via a web conference.

NAB 2008 will be taking place on April 14th, 2008, think early, think smart! Trade Show Display Rentals can help you give a voice to your trade show experience.  Innovative Booth Design can draw attention to your service and products, you need your trade show rental exhibit to do its own job, so to speak. 

Catalyst Exhibits, Inc. had three clients that had great success at NAB 2007, this is an audience that spans the globe. The NAB Show focuses on, content, creation, management, commerce, distribution & delivery.  There are 161 days left to get into the game and start planning your trade show rental exhibit.  Having a client at NAB 2007 that was wanting to introduce their product to the US market, the idea was to come up with something memorable.

Working on the lines that this was a European Company, the trade show exhibit display had to have flare, and be very synonymous with high design.  The outcome of intertwining various elements from high design color and precision created an outstanding exhibit rental.

NAB 2008 will be offering over 500 educational events, and super sessions from keynote speakers that are leaders in broadcasting industry offer a phenomal platform for boosting your level of knowledge and will allow you access to a network of leaders.

With over 111,000 attendee’s, 1600 exhibitorsand 1100 members of the press ,now is the time to start planning for an interesting booth design &  exhibit rental planning.  Giving you a six month time-line to get your pre-marketing strategy in place, and being able to follow up with your prospects before the event can ensure true success.

What was that funny word I heard to describe a trade show giveaway? I heard it, I know how to pronounce it, but where did it come from and how do you spell it?  

Chachka - Tchotchke - Giveaways - Trinkets

Definition - A cheap shiny trinket, slang name for trade show giveaways.  I ran across this word several years ago when I went down to Florida with someone attending the Lotus Notes program in Orlando. 

What do you call a trade show giveaway? This question has been ask a few times, and then I realized what it was the people were asking.  This is stated as being a Yiddish word and can also mean an attractive unconventional woman.  Would this be a booth babe? Not likely, but the two do fit well in the world of trade show booths and trade show exhibits. 

So for all of you out there wondering, what is the word for trade show promotional items?  Giveaways, Trinkets - you have come across the world of Chachka - Tchotchke, pronounced CHA-CH-KEY

I love to reuse old things, I’ve been succesful at selling original artwork on ebay all from recycled material.  It is quite a joy when my husband comes home with an old piece of furniture or a tattered old window from a schoolhouse. My wheels begin to turn, I take pride that, these items are no longer ending up in the landfills and are going to be something people can find joy in. 

 When you purchase an exhibit, it is yours, what happens to that material when you are finished with it? Most likely, it gets tossed.   Designs change, graphics change and your products will most likely change and grow with your company.

Rental exhibits give you flexibility, cost-effectiveness, a direct write off on taxes and versatility.   If your company undergoes a variety of marketing strategies, rental exhibits can be quite beneficial.    Plus each and component of a rental exhibit can be reused and recycled!

For those of you who don’t know Kevin - he is our Exhibit House Mascot - he helped me this weekend with the leaves, and we began our conversations about rakes and outdoor lawn equipment.

Well, after we got all done, we hit the internet and came across Orgill’s Dealer Market Trade Show.  What an interesting trade show this must be.  Anyone in the hardline industry that attended the Orgill Dealer Market Trade Show in the past, had rave reviews. 

Orgill’s Dealer Market Trade Show will be held in Orlando in February of 2008 - 2/21-23rd.  From Farm & Ranch, Workwear, Lawn & Garden and seasonal items.  The possibilities of meeting new vendors and learning from the latest and greatest new programs from Orgill are phenominal.  Some of the heavy hitters that attend are Black & Decker, Dewalt, Valspar and Stanley, just to name a few. 

No matter what it is you are trying to acheive, in any business, you can learn from so many sources.  Educate yourself from the industry proffessionals, and take away what works for you and design your business structure with a solid foundation.  

In the business of exhibiting, we take the key four elements we feel will bring you the most impact and present to you a custom exhibit rental solution.   If you are planning on exhibiting at the Orgill Dealer Market Trade Show, you want to make sure not only your product’s make a statement but your entire exhibit will draw in the attention and the sales you are hoping to acquire in this market arena, following some of the basic trade show tips you can increase your performance on the trade show floor.   I read that the orders written at the last trade show, was up 11% from the previous year.   Defining your marketing objectives in advance, can as well help drive up your return on investment, and you will be well ahead of the competition and well ahead of your goals.