<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Marshall Yard:</title>
	<atom:link href="http://marshall-yard.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://marshall-yard.com</link>
	<description>a person...a place...a state of mind</description>
	<pubDate>Mon, 22 Jun 2009 14:36:33 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
	<language>en</language>
			<item>
		<title>HCEA 2009 - Going International</title>
		<link>http://marshall-yard.com/2009/06/22/hcea-2009-going-international/</link>
		<comments>http://marshall-yard.com/2009/06/22/hcea-2009-going-international/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:36:33 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Exhibit Display]]></category>

		<category><![CDATA[Exhibits]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Trade Show Display]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[trade show strategy]]></category>

		<category><![CDATA[exhibit marketing]]></category>

		<category><![CDATA[healthcare trade shows]]></category>

		<category><![CDATA[trade show blog]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=356</guid>
		<description><![CDATA[The Healthcare Convention &#38; Exhibitors Association hosted their annual meeting this past week - June 13-16 in Tampa, Florida. This year&#8217;s focus was on budgeting, marketing trends, and healthcare industry codes. Catalyst&#8217;s exhibit featured new display tables, and our revamped 10&#215;20 custom exhibit.
As the industry deals with the challenges posed by the current recession, we&#8217;ve [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/22/hcea-2009-going-international/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Perspective of a Designer-turned-Trade Show Coordinator</title>
		<link>http://marshall-yard.com/2009/06/18/perspective-of-a-designer-turned-trade-show-coordinator/</link>
		<comments>http://marshall-yard.com/2009/06/18/perspective-of-a-designer-turned-trade-show-coordinator/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:45:49 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Booths]]></category>

		<category><![CDATA[Exhibit Display]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Trade Show Display]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[trade show strategy]]></category>

		<category><![CDATA[exhibit design]]></category>

		<category><![CDATA[exhibit pricing]]></category>

		<category><![CDATA[exhibit sense]]></category>

		<category><![CDATA[exhibit structure]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show exhibit coordinator]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=354</guid>
		<description><![CDATA[I&#8217;ve recently begun work with a trade show coordinator who has a very astute perspective with regards to the design of his company&#8217;s trade show booth. It was with very little surprise that he revealed to us (during the design input meeting) that he&#8217;s been designing trade show exhibits for much of his career. Only [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/18/perspective-of-a-designer-turned-trade-show-coordinator/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Virtual Tradeshows: Still tallying Votes</title>
		<link>http://marshall-yard.com/2009/06/16/virtual-tradeshows-still-tallying-votes/</link>
		<comments>http://marshall-yard.com/2009/06/16/virtual-tradeshows-still-tallying-votes/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 21:06:35 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Exhibits]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[trade show strategy]]></category>

		<category><![CDATA[exhibit sense]]></category>

		<category><![CDATA[marketing department]]></category>

		<category><![CDATA[marketing in a recession]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=353</guid>
		<description><![CDATA[As Iran erupts into riots and chaos with their recent election (and by &#8220;election&#8221; I mean &#8220;perfectly executed exemplar of the democratic process in its purest form&#8221;), I thought I&#8217;d tally up the votes for and against virtual trade shows.
I&#8217;ve had a cruel fascination with virtual trade shows for quite some time. In fact, I [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/16/virtual-tradeshows-still-tallying-votes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Week at a Glance - 6/15/2009</title>
		<link>http://marshall-yard.com/2009/06/15/week-at-a-glance-6152009/</link>
		<comments>http://marshall-yard.com/2009/06/15/week-at-a-glance-6152009/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:52:25 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[HCEA]]></category>

		<category><![CDATA[NPE]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[week at a glance]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=351</guid>
		<description><![CDATA[NPE is the big buzz at McCormick Place this week of 6/15/09. If you don&#8217;t know what NPE is, go here, here, here, or here. I&#8217;ll be bringing some highlights from the show, as well as photos and stories of any travails I encounter.
&#8220;I don&#8217;t know how to put this, but I&#8217;m kind of a [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/15/week-at-a-glance-6152009/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Frugal Exhibitor</title>
		<link>http://marshall-yard.com/2009/06/11/the-frugal-exhibitor-4/</link>
		<comments>http://marshall-yard.com/2009/06/11/the-frugal-exhibitor-4/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:12:08 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Booths]]></category>

		<category><![CDATA[Exhibit Display]]></category>

		<category><![CDATA[Exhibits]]></category>

		<category><![CDATA[Trade Show Display]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[exhibit]]></category>

		<category><![CDATA[trade show strategy]]></category>

		<category><![CDATA[drayage]]></category>

		<category><![CDATA[exhibit sense]]></category>

		<category><![CDATA[frugal exhibitor]]></category>

		<category><![CDATA[I&amp;D]]></category>

		<category><![CDATA[tips to save money at trade shows]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show exhibit coordinator]]></category>

		<category><![CDATA[trade show services]]></category>

		<category><![CDATA[union labor]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=350</guid>
		<description><![CDATA[Some advice worth heeding, and some you might find amusing&#8230; Your weekly &#8220;fix&#8221; of the frugal exhibitor:
Get your Exhibit Program out of a Rut!
Desperate sales people may DESTROY the success of your trade show booth: What to do to PROTECT it!
Anything you can do to please the union labor at a show - DO IT.
And [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/11/the-frugal-exhibitor-4/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Booth Orientation and Exhibit Design</title>
		<link>http://marshall-yard.com/2009/06/10/booth-orientation-and-exhibit-design/</link>
		<comments>http://marshall-yard.com/2009/06/10/booth-orientation-and-exhibit-design/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:38:07 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Booths]]></category>

		<category><![CDATA[Exhibit Display]]></category>

		<category><![CDATA[Exhibits]]></category>

		<category><![CDATA[Trade Show Display]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[exhibit]]></category>

		<category><![CDATA[trade show strategy]]></category>

		<category><![CDATA[booth orientation]]></category>

		<category><![CDATA[booth size]]></category>

		<category><![CDATA[exhibit construction]]></category>

		<category><![CDATA[exhibit design]]></category>

		<category><![CDATA[exhibit sense]]></category>

		<category><![CDATA[exhibit structure]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show exhibit coordinator]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=348</guid>
		<description><![CDATA[I have a checklist that I go through before I&#8217;ll ever bring an exhibitor into a dialogue with one of our trade show exhibit designers. The checklist isn&#8217;t without exceptions - sometimes special situations merit special treatment of prospective clients - but the checklist is not intended to preserve the schedules of our designers, but [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/10/booth-orientation-and-exhibit-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketers Expect Increase in Event Spending for 2010, over 2009</title>
		<link>http://marshall-yard.com/2009/06/09/marketers-expect-increase-in-event-spending-for-2010-over-2009/</link>
		<comments>http://marshall-yard.com/2009/06/09/marketers-expect-increase-in-event-spending-for-2010-over-2009/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:22:33 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[exhibit design]]></category>

		<category><![CDATA[2009 budget]]></category>

		<category><![CDATA[drayage]]></category>

		<category><![CDATA[frugal exhibitor]]></category>

		<category><![CDATA[I&amp;D]]></category>

		<category><![CDATA[industry discounts]]></category>

		<category><![CDATA[marketing department]]></category>

		<category><![CDATA[marketing in a recession]]></category>

		<category><![CDATA[pre-show marketing]]></category>

		<category><![CDATA[saving money on exhibits]]></category>

		<category><![CDATA[tips to save money at trade shows]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show services]]></category>

		<category><![CDATA[union labor]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=345</guid>
		<description><![CDATA[Online ads aren&#8217;t the only thing that marketers expect to increase over the next year. While an overwhelming 68.7% of marketers expect to increase their Online advertising, 37.6% also expect their Event marketing to increase, with 49.9% seeing no change in that figure. While that isn&#8217;t an overwhelming increase in Events, it does reflect an [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/09/marketers-expect-increase-in-event-spending-for-2010-over-2009/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Design Time&#8230; CHARGE!</title>
		<link>http://marshall-yard.com/2009/06/08/design-time-charge/</link>
		<comments>http://marshall-yard.com/2009/06/08/design-time-charge/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 14:24:40 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[Booths]]></category>

		<category><![CDATA[Exhibit Booth]]></category>

		<category><![CDATA[Exhibit Display]]></category>

		<category><![CDATA[Exhibits]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Service]]></category>

		<category><![CDATA[Trade Show Display]]></category>

		<category><![CDATA[Tradeshow]]></category>

		<category><![CDATA[exhibit]]></category>

		<category><![CDATA[exhibit design]]></category>

		<category><![CDATA[exhibit designer]]></category>

		<category><![CDATA[exhibit house]]></category>

		<category><![CDATA[trade show strategy]]></category>

		<category><![CDATA[booth fabrication]]></category>

		<category><![CDATA[exhibit construction]]></category>

		<category><![CDATA[exhibit pricing]]></category>

		<category><![CDATA[exhibit sense]]></category>

		<category><![CDATA[exhibit structure]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show exhibit coordinator]]></category>

		<category><![CDATA[trade show services]]></category>

		<category><![CDATA[union labor]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=343</guid>
		<description><![CDATA[Sorry for the awkward humor, but I&#8217;m heading to the second game of the White Sox&#8217; double header today (weather permitting). The main pitch [sorry] of today&#8217;s trade show blog post hits at the three distinct business models present in our industry. First, there are design agencies, who design home run exhibits, and must broker [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/08/design-time-charge/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Yes, they&#8217;re 6&#215;6 beams&#8230;</title>
		<link>http://marshall-yard.com/2009/06/05/yes-theyre-6x6-beams/</link>
		<comments>http://marshall-yard.com/2009/06/05/yes-theyre-6x6-beams/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 16:34:22 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[exhibit design]]></category>

		<category><![CDATA[booth fabrication]]></category>

		<category><![CDATA[exhibit construction]]></category>

		<category><![CDATA[exhibit sense]]></category>

		<category><![CDATA[exhibit structure]]></category>

		<category><![CDATA[schedule of activities]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show exhibit coordinator]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=341</guid>
		<description><![CDATA[TGIF &#8230; With NPE approaching, a mammoth trade show that occurs at McCormick Place in Chicago once every three years, things got a bit hectic this past week at our facility. Thankfully, we have a great group of exhibitors going to the show, who understand our process, and how critical deadlines are to the effort. [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/05/yes-theyre-6x6-beams/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Frugal Exhibitor</title>
		<link>http://marshall-yard.com/2009/06/04/the-frugal-exhibitor-3/</link>
		<comments>http://marshall-yard.com/2009/06/04/the-frugal-exhibitor-3/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 16:46:26 +0000</pubDate>
		<dc:creator>Col. McCormick</dc:creator>
		
		<category><![CDATA[exhibit design]]></category>

		<category><![CDATA[drayage]]></category>

		<category><![CDATA[frugal exhibitor]]></category>

		<category><![CDATA[I&amp;D]]></category>

		<category><![CDATA[industry discounts]]></category>

		<category><![CDATA[pre-show marketing]]></category>

		<category><![CDATA[rigging]]></category>

		<category><![CDATA[small exhibits]]></category>

		<category><![CDATA[tips to save money at trade shows]]></category>

		<category><![CDATA[trade show blog]]></category>

		<category><![CDATA[trade show services]]></category>

		<category><![CDATA[union labor]]></category>

		<guid isPermaLink="false">http://marshall-yard.com/?p=339</guid>
		<description><![CDATA[Consumer savings rates are up in 2009 - do you have any doubt that your company has the very same mindset? Here&#8217;s to a leaner budget, and a happier boss!
Stephanie is seeing dead people DISCOUNTS
Deals at Print Expo &#8216;09 for Drayage
Might Union labor give us a break on exhibit booth setup rates during the recession? [...]]]></description>
		<wfw:commentRss>http://marshall-yard.com/2009/06/04/the-frugal-exhibitor-3/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
