When a Color is Not just a Color
Tuesday, October 27th, 2009
Everyone knows that the colors involved in a marketing campaign are of immense importance. Imagine a Coca-Cola or Marlboro ad that lacked the color red! Sometimes, however, it’s not only the COLOR that matters, it’s the exact shade or hue that a company depends on for a consistent campaign.
If your company uses a special “blue” that separates itself from the menagerie of garden variety “blues” in the marketplace, then this can present an immense challenge when working through a sophisticated marketing campaign. While this isn’t news for companies that are seasoned in working with their branding properties, it can become a major obstacle for newly unveiled marketing initiatives. There’s a simple solution which might not get mentioned by your ad company - but it matters for your exhibit company! (more…)