Marshall Yard:

There are several tradeshows that are upcoming in the spring time, while researching a few of the events that will be taking place at Offshore Technology Conference on May 5th, in Houston, Texas.  I thought the theme “Waves of Change” was a very fitting not only to OTC 2008, but could be equate this to each and every industry we come across.

When you are launching a new business and trying to break into the fast paced growing industry standards, your marketing endevour for first time exhibiting can be quite frustrating, I recently read a post at Domestic Diva that brought to light the struggles of exhibiting for first timers. 

Decisions to exhibit should be weighed carefully and several months in advance, looking for prime trade show floor space with alot of traffic.  If you start early, you are more apt to get a prime location for your exhibit.  National Hardware Show is another tradeshow that will be taking place at the Las Vegas Convention Center - May 6th-8th.  There will be over 18,000 buying attendee’s, planning to exhibit at a tradeshow in your industry could bring in new relationships, transmit your message to a large audience, help with service related issues and stimulate add-on sales.

Looking ahead at trends in booming marketplaces can become a complex process, recent advances in technology can help you capture your prospective clients attention.  If you are not infront of them, someone else will surely jump at the chance.

If you are contemplating exhibiting and marketing your business in the trade show arena, look ahead and start your strategy with an exhibit house that can offer you customized solutions.  Customized Rental Exhibits give you flexibility and can assist in your branding efforts. Offering you a valuable opportunity to introduce your products and services in a 3D Marketing environment.

Looking for the most stunning exhibit for CEDIA Expo 2008? If you are looking for variety, a custom rental exhibit is a great place to begin.  With successful exhibits at CES 2008, Catalyst Exhibits can help. 

Whether you are a first time exhibitor or a seasoned veteran on the trade show circuit, The Catalyst process is to create a noticably different and inviting enviornment for trade show attendee’s to flock to.

Knitting together the elements of your products and services in a display that will dazzle and will drive traffic into your exhibit space.  CEDIA Events  happen year round and the calendar is full, if you are planning on exhibiting at the CEDIA Expo - September 3-7th, 2008 in Colorado, a custom exhibit rental solution could be the best solution.  With several other events throughout the year with the CEDIA Organization, instead of an exhibit purchase, why not invest the time and effort into an exhibit rental that will give flexibility and variety?

MDM East will be hosted at Jacobs K Javits Convention Center in New York, June 2nd-5th, 2008.  Medical materials, electronics and computer aided designs will only be a fraction of what will be housed under 135,000 square feet of exhibit space. 

Seperate Pavillions with an array of specialty sessions and products will be available for education and networking with some of the industry leaders.  MDM East started in 1983, and is a great resource for Medical Equipment Manufacturers in North Eastern United States, an industry that continues to grow at unforseen speeds.  With the advancement in technologies, the trade show floor houses some of the most extraoridinary advancements in the medical device industry. 

Over 900 exhibitors, this is a prime trade show to take advantage of such an experienced group of suppliers in all facets of the medical device industry.

Whether your trade show booth is a 20 x 20 penisula, 40 x 40 or custom double deck exhibit, the ultimate goal is to produce an environment that portrays your corporate branding and products, planning for trade shows such as MDM East should be well thought out, discussed and reviewed a few months prior to the show date.  With a well thought out strategy and support of a highly trained manufacturers and designers of exhibits, you can go with confidence to trade show opening.

There will be four other events that will be happening at the same time at Jacob Javits Conference Center;

Atlantic Design & Manufacturing Trade Show

EastPack

ATX East - Automation Technology Expo

Plastec East

Your visit to MD&M East includes admission to
four co-located shows—delivering design, processing,
and packaging solutions…and everything in between.

As the busiest season is just upon us, there are many tips and ideas for your upcoming trade show success.

When you start to plan for your upcoming exhibit, finding a marketing partner that will consider your message is the beginning steps of a successful outcome.  By knowing what it is you are trying to accomplish will make it much easier for the exhibit house to understand the avenues in which to take you; to get you across that finish line with the first place ribbon.

Time is always of the essence when it comes to adding value to your marketing strategy and plans for success.  We all know that there are last minute opportunites that come up and sometimes we may not know that we will be at a particular show until the it presents itself.

Establishing a time line for an exhibit whether it is a , 10’ x 10’s trade show booth or 10’ x 20’ trade show booth, should be approximately eight weeks before the trade show event opens.   If you are planning on larger exhibits the time line should increase slightly.  The last thing you want is to get strapped with rush fee’s for deliveries – which are staggering with the price of transportation and gas.  

Printing time increases as well for graphic banners and turnaround times can become more delayed and leave little time for last minute changes.  With custom trade show display rentals, you have many more options and a lot more flexibility. 

The benefits of trade shows:

Maintaining relationships

Transmitting messages to key accounts

Remedying service problems

Stimulating add on sales

Determine needs

Transmitting messages and

Committing prospects to a callback or sale

Plan early!

Plan smart!

I read a great article by Adrian Miller at The Blatant Truth! No matter what it is you are purchasing, either a service or a product, the dedication of the sales staff, support staff and anyone involved in your project should exceed expectations.  That is the true meaning of customer service, the story she told about getting her tire changed, shows that there are companies out there that are willing to go above and beyond the scope of what most people think is good customer service.

When it comes to the decision of exhibiting at Trade Shows, it is very helpful to find an exhibit house that is full service and has the capability to assist from the inception of your project to the return of the exhibit properties, along with post trade show follow up assistance.   An exhibit house that can offer you an assortment of exhibiting and trade show display solutions.  With rental exhibits, the option of exhibit customization is much easier and can give you a slightly different look and feel, if you are attending multiple trade shows. 

Finding the correct team that can convey your trade show message should consist of experienced and dedicated, exhibit designers, graphic designers, project and account manager and a team of coordinators to help you every step of the way. 

By choosing an experienced exhibit house team, you will portray your service and/or  product in an astounding 3D exhibit display, with the use of a variety of structural materials and fabric, you will watch as your trade show display booth comes to life. 

Whether you are exhibiting at a trade show in Las Vegas, Chicago or New Orleans an established well versed in the market place exhibit house can deliver no matter the location, and deliver flawless results. 

K/BIS - KBIS - Kitchen & Bath will hit Chicago on April 11th, 2008, have you started the water boiling for your exhibit yet? Preparation is the key and a well thought out recipe for your exhibiting success!  With over 900 exhibitors expected for the 2008 trade show, plan early and plan smart.

With a custom trade show display rentals, you can change the frosting for each trade show event.  Why stick with the plain old vanilla frosting for every trade show, when the trends say go chocolate,   custom rental exhibit displays give you the option to change and create a fresh look.

With three clients at K/BIS 2007 and over 8000 square feet of exhibit space consisting of exhibit booths of 60 x 80, 40 x 50 and 40 x 40, we are prepared to assist with a complete marketing strategy for the upcoming 2008 season.