Schedules and Trade Shows
I mentioned last week, in discussing our lead-up to NPE 2009 in Chicago, how crucial scheduling is to ensuring flawless execution in the exhibit marketing business. In fact, my aim is to help exhibitors understand that exhibit houses will actually incentivize your understanding and cooperation with the schedule of activities. Yes, those are dollars and cents I’m talking about, not just your outlook calendar.
Like the book about procrastination that I’ve been meaning to read, a schedule can often be a looming, semi-important aspect of our daily lives that needs to get done, but for which tomorrow is suitable date for catch-up. Certainly, as the exhibit house, there is a laundry list of actions that need to take place within a scheduled exhibit delivery. Some of these require cooperation with a exhibitor’s trade show coordinator, and so making the coordinator’s job easier is a part of our job. What are the biggest challenges for trade show coordinators in delivering on tasks as scheduled? (more…)