Coordinator =  liason between departments
With the vast amount of trade shows in all the various industries, the primary focus is to draw attention to your service & product. 
A well designed custom rental exhibit will give you the framework necessary to interact with potential clients.   Forming an allegiance with a full service exhibit house can give you [...]

Thank you Brad Trnasvsky of Sales Management 2.0 for hosting this weeks carnival
Several of the pieces that were included I have to strongly agree with.   Jim Logan of Accelerate Business Group, LLC   discusses Customer Loyalty.
With the following statement:
 ”I believe the foundation of customer loyalty is trust, predictability, and dependable quality”
Adding to those, I believe with innovation, [...]

Thinking back about ten years ago, I recall doing mass mailings and postcard campaigns to prospective clients.  Running to the post office and trying to get everything out by your deadline.  Marketing has taken a completely different turn in the last few years, by way of social networking.  Where do we go to look for [...]

Grab your bags, Kevin wanted to go shopping! If you are new to Marshall Yard - The Trade Show Blog - Kevin is our resident Mascot and is a Mississippi Map Turtle.   Often times he journeys with me from trade show to trade show.  
Global Shop is returning to Chicago, March 18th - 20th, 2008, in the new West Hall at [...]

Thanks to Small Business Essentials for hosting this weeks Carnival of the Captitalists, with some interesting information on Word of Mouth Marketing , I agree with this article and I do think it is a necessity in any market, I also have to say it is not easy and it is time consuming. 
If a customer [...]

Words we didn’t hear 15 years ago, Squidoo, Flickr, Digg, Del.icio.us, text messages, Spinn and try this on for size, Blogengage?  Squidoo could have been something that we would have looked for while deep sea diving.  Flickr is something you did with those boogies that you had on your finger in first grade reading class.  Digg is [...]

As the busiest season is just upon us, there are many tips and ideas for your upcoming trade show success.
 
When you start to plan for your upcoming exhibit, finding a marketing partner that will consider your message is the beginning steps of a successful outcome.  By knowing what it is you are trying to [...]

By: Susie Kleiner 
I recently pulled up Make your Business Stand Out  and I found some profound statements written.  Brand Awareness continues to be at the fore-front of many marketers minds as it should be in the competative arena for any business.  Award winning trade booth design has always been the approach that has worked in our industry.
Being [...]