Marshall Yard:

Online ads aren’t the only thing that marketers expect to increase over the next year. While an overwhelming 68.7% of marketers expect to increase their Online advertising, 37.6% also expect their Event marketing to increase, with 49.9% seeing no change in that figure. While that isn’t an overwhelming increase in Events, it does reflect an opposing trend to many other forms of marketing. Take a look here. Budgets for radio, broadcast, and outdoor marketing are down significantly, whereas Events, Direct Mail, and Telemarketing are modestly increased.

The trends of modest increases are paired with modest increases for marketing budget through the second half of 2009, and through 2010. Budgets were slashed across many different industries for the first half of 2009. This has greatly affected the trade show exhibit business, with exhibit houses lowering prices and responding with additional services. Even tradeshow organizers and convention halls have responded with stimulai of their own - reduced booth space pricing, and some early indications that services for things like I&D and drayage may be reduced from their inflated levels. Our “The Frugal Exhibitor” segment chronicals online sources keeping tabs on the ebb and flow of tradeshow values.

Consumer savings rates are up in 2009 - do you have any doubt that your company has the very same mindset? Here’s to a leaner budget, and a happier boss!

Stephanie is seeing dead people DISCOUNTS

Deals at Print Expo ‘09 for Drayage

Might Union labor give us a break on exhibit booth setup rates during the recession? Could it be true?

Cut costs on Pre-Tradeshow marketing - boost booth attendance for less money!

Tips for the smaller display exhibitors - make the most of your space

You are going to exhibit at a trade show, now what? If you don’t know where to begin your trade show planning, start with an exhibit house that will help you with an entire 3D Marketing Strategy.

Whether you are a seasoned exhibitor or an exhibitor in their infancy, you need a plan.  You may have done your research and know your target audience and signed up for your booth space, but now comes the trade show planning for success. 

If the trade show will go hand in hand with a new product launch, why not start a teaser marketing campaign?  Drum up some pre-show interest; approach your clients with solutions early on.

Entice your target audience with something that will grab them, ISSA 2008 in Las Vegas, on September 8^th – 11^th, 2008 exhibitors could use a teaser campaigns such as:

Touch what? That statement is no longer a concern….

Tackling the dirtiest job….

Wipe up your competition with….

Sniffing out…

Boosting your productivity and profits is the reason for exhibiting, networking with individuals that are the decision makers, encompassing your products and services with an exhibit booth that will increase your traffic and deliver the maximum benefits.