Marshall Yard:

This blog post didn’t make it past the “draft” stage when I wrote it a month and a half ago. Let’s just say I may have jumped the gun! Though it may seem mildly unrelated to a trade show blog’s purpose, I find the threat of inflation to be especially thorny for the rental or purchase of expo booth displays. In fact, the prospect of rising prices should concern us all when it comes to the subject of exhibiting at upcoming shows. I’m not omniscient, however likely that may have seemed prior to this admission, so you tell me - Are we to beware of inflation, or should we concern ourselves more with those deflating marketing budgets instead?

As our nation, and indeed the entire world, continues to borrow its way out of the current recession, we’re presently faced with rising bond yields. For those of you who based your marketing strategy on buying bonds, this is awful. But then again, you’re not bond traders, you’re marketeers! Bond prices are falling, so it’s a good thing your marketing plan was actually based on more sound methods-like internet SEO, social networking, e-marketing, trade shows, and event marketing. But will these things start costing much, much more? (more…)