Posts Tagged ‘Swine Flu’

The Swine Flu

Monday, May 4th, 2009
One need not be a chamber to be haunted
One need not be a house
The brain has corridors surpassing
Material place

-Emily Dickinson

Three 2009 trade shows - FMI’s Connect & Marketechnics, National Agriculture and Trade Show and the Canadian Booksellers Association Summer Conference - have been canceled because of the swine flu.

Those who go to concerts, use public transportation and eat in crowded restaurants are forgoing prime marketing opportunities for fear of catching the….dum dum dum…SWINE FLU.

Advertising is more important now than ever. We can’t let the media induce such panic that we don’t think clearly. Regress to 1999: did all the banks implode? Did we run out of water and electricity? Not quite. Did the much-dreaded Avian Flu wipe out most of the population? Nope. And the two that did - 1347’s Bubonic Plague and the 1918 Flu Pandemic occurred far before the advent of antibacterial cleansers, Thermaflu, HMOs and the Flu Vaccine.

Could the Swine Flu be the end of us all? Sure it could. Is it likely to? No. Wash your hands, get your shots, eat an apple a day and…until we have all the facts to determine a logical, progressive course of action…don’t cancel your trade shows.

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