The blogosphere provides some tasty solder fodder for the Marshall-Yard to report on…
A client that we’ve enjoyed working with over the years had some very gracious things to say via their company blog - the B2b Marcom Blog. Check out Rick Short’s blurb, which also includes a very good explanation of our rental capabilities. Check it out…
I’d say more, but it would spoil the ending.
If you know how to read, you’re probably tired of hearing all of the bad news that gurgles out of the mainstream media lately. I think the latest thing I read mentioned that we’re in a recession - did anyone else hear about that? Oddball, AKA Donald Sutherland, said it best: Why don’t you knock it off with them negative waves!!!Trade show exhibit marketing is one of many budget categories finding itself on the “chop block” as companies adapt to new economic realities. This is not, however, a RULE across all industries, and the way that an exhibit company adapts to those leaner trade show marketing budgets decides whether exhibitors WIN or LOSE as consumers of our services. Consider this:
Today I encountered two extreme ends of the spectrum in terms of marketing budgets: A Trade Show Coordinator from “Company A” informed me that her budget had been slashed by 90%! They were scaling back from five large shows, to one small show. The Marketing Director for “Company B” assured me that they were experiencing great growth, and were now looking to triple their budget, making a dramatic and explosive marketing impact at their main 2009 show. These are two extremes, obviously, but consider that there are two different extremes among trade show exhibit companies as well:
These two different extremes are becoming more and more apparent as we look at our competitors in the trade show exhibit industry. The first choice presents itself as a poor option for exhibitors. Less quality is provided at or near prices seen in years past. The second choice, which this blogger is excited to be a part of, proves to be a better choice for exhibitors. A more impactful trade show marketing experience is provided for a price that blows away those who just want to “get by.”
Oddball got it right - “Why don’t you say something righteous and hopeful for a change???” We’re all positive waves!
You are going to exhibit at a trade show, now what? If you don’t know where to begin your trade show planning, start with an exhibit house that will help you with an entire 3D Marketing Strategy.
Whether you are a seasoned exhibitor or an exhibitor in their infancy, you need a plan. You may have done your research and know your target audience and signed up for your booth space, but now comes the trade show planning for success.
If the trade show will go hand in hand with a new product launch, why not start a teaser marketing campaign? Drum up some pre-show interest; approach your clients with solutions early on.
Entice your target audience with something that will grab them, ISSA 2008 in Las Vegas, on September 8th – 11th, 2008 exhibitors could use a teaser campaigns such as:
Touch what? That statement is no longer a concern….
Tackling the dirtiest job….
Wipe up your competition with….
Sniffing out…
Boosting your productivity and profits is the reason for exhibiting, networking with individuals that are the decision makers, encompassing your products and services with an exhibit booth that will increase your traffic and deliver the maximum benefits.
When you begin to plan your marketing strategies, and you come across the column for trade shows, keep in mind what it is you are trying to accomplish.
Set your standards a little bit higher, you want your exhibit to send an aspirational message. If you are investing your exhibit dollars to attend trade shows in your market segment, in all likelihood the competition is out there.
Rent big
Buy small
With customized rental exhibits, your exhibit space can be a beacon of success on the trade show floor…a beacon of light that will shine well beyond the trade show.
Think leadership, your exhibit space should communicate leadership, along side your products, service and ideology.
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