There are several tradeshows that are upcoming in the spring time, while researching a few of the events that will be taking place at Offshore Technology Conference on May 5th, in Houston, Texas.  I thought the theme “Waves of Change” was a very fitting not only to OTC 2008, but could be equate this to each [...]

Different trade shows have different audiences, it is vital that as the New Year gets underway that you take the time to assess your marketing strategy and strategic development. Owners, Developers and Businesses in general need to remember that they need to market for IMPACT.
 
I = Image
Amplify your image; give yourself the flexibility [...]

By: Susie Kleiner 
I recently pulled up Make your Business Stand Out  and I found some profound statements written.  Brand Awareness continues to be at the fore-front of many marketers minds as it should be in the competative arena for any business.  Award winning trade booth design has always been the approach that has worked in our industry.
Being [...]

It doesn’t matter what they are called - promotional items, trade show giveaways, chachka or tchotchkes so, ready, set, eat! We are closing in on the Thanksgiving Holiday, and food will be of abundance.  I just saw a trade show giveaway that I thought was a fantastic idea and one that will not be left [...]

Exhibit Displays & Tradeshows!
Why are people doing it? Why should I spend the money?  I have six valid reasons that your appearance at trade shows can benefit and build your global business marketing plan and strategy.
Build Brand Awareness
Increase Leads
High Customer Visibility
Increased Market Competition
Launching a new identity
Launching a new product
No matter what market you are in, [...]

There are several reasons people give away promotional items in the trade show setting, usually at the top of the list is traffic and visitors.  Remember to keep in mind the type of visitors and traffic you are hoping to draw in.
First off, when trying to decide what types of items to “give-away” do some [...]