How can an Exhibitor ensure they get a great Exhibit?
Monday, January 26th, 2009
All too often folks in the trade show business- and our customers alike - lose sight of what really goes into an exceptional trade show booth. Let’s take a look at the requisite constituents for a great show:
- Exhibitor who knows what they want, and what their limitations are
- Exhibit company salesperson/consultant who can thoroughly bring forth those details from the exhibitor, and effectively involve the exhibitor and designer
- Trade Show Exhibit designer/design team who is a creative artist and problem solver, and who has experience with how his/her renderings will be enacted into a real-life display
- Exhibit Company Account Manager who ensures that what was designed and sold is effectively built, peripheral services are accurately ordered (lead retrieval, catering, clean-up, etc.), all with minimal stress on the exhibitor’s company behalf
- Tradespeople who have the skills and experience to take designs and a set of physical components, and translate them into reality
- Exhibitor that coordinates a comprehensive trade show strategy with advertizing, sponsorship, and sales efforts
Do you know what the glue is amidst these different factors? An exhibitor who knows what they want, knows their limitations, and brings one marketing component (the exhibit) into the fold of a company-wide marketing blitz. Ultimately, exhibit houses need to be better at one thing: bringing out the best from exhibitors, within the simple framework of an effective/perceptive salesperson, creative design team, and highly-professional account management staff.